Amazon Video on Demand
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Type of site
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| Traded as | NASDAQ: AMZN |
| Headquarters | United States |
| Area served | Worldwide (excluding Mainland China, Iran, North Korea, Syria) |
| Industry | Internet |
| Parent | Amazon.com |
| Subsidiaries | Video Direct |
| Website | amazon.com/video primevideo.com |
| Alexa rank |
 7 (As of 6 August 2016[update])
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| Registration | Required |
| Launched | September 7, 2006 |
| Current status | Active |
Amazon Video is an Internet video on demand service that is developed, owned, and operated by Amazon. It offers television shows and films for rent or purchase and Prime Video, a selection of Amazon Studios original content and licenced acquisitions included in the Amazon's Prime subscription. In the United States, access to Prime Video is also available through a video-only membership, which does not require a full Prime subscription. In countries like France and Italy, Rent or Buy and Prime Video are not available on the Amazon website and Prime Video content is only accessible through a dedicated website. In countries like the United States and the UK, Amazon Video additionally offers Amazon Channels, which allows viewers to subscribe to other network's original content, including HBO in the United States.
Launched on September 7, 2006 as Amazon Unbox in the United States, the service grew with its expanding library, and added the Prime Video membership with the development of Prime. It was then renamed as Amazon Instant Video on Demand. After acquiring the local streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to Prime in the United Kingdom, Germany and Austria in 2014, a move that angered some Prime UK members as the bundling was nonnegotiable with a 61% increase in subscription fee.
In the UK, Germany, and Austria, Prime Video has been available on a monthly subscription of £5.99 or €7.99 per month, continuing the plan of LoveFilm Instant. The service was previously available in Norway, Denmark and Sweden in 2012, but was discontinued in 2013. On April 18, 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99 per month. The service also hosts Amazon Original content alongside titles on Video as well.
On December 14, 2016, Amazon Video launched worldwide (except for Mainland China, Iran, North Korea, Syria) expanding its reach beyond US, UK, Germany, Austria, and Japan. Among the new territories, the service was included with Prime in Belgium, Canada, France, India, Italy, and Spain while for all other countries it was made available for a monthly promotional price of $/€2.99 per month for the first six months and $/€5.99 per month thereafter.
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