Aji Ichiban | |||||||||||||
An outlet in a Hong Kong MTR station
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Chinese | 優の良品 (優之良品) | ||||||||||||
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Transcriptions | |
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Standard Mandarin | |
Hanyu Pinyin | yōu zhī liáng pǐn |
Yue: Cantonese | |
Yale Romanization | Yāu jī lèuhng bán |
Jyutping | Jau1 zi1 leong4 ban2 |
Aji Ichiban (Japanese: 優の良品, Chinese: 優之良品) is one of the largest snack food franchises in Hong Kong, established in 1993 by Lai Chan Yuk Hing and Lai Hin Tai, which was the president and managing director, respectively. Despite having a hiragana syllabary no (の) in its name, Aji Ichiban is not a Japanese franchise. There are over 90 international locations in varying international destinations.
Items sold vary by location and encompass a wide range of flavors from both East Asian, Japanese and American cuisines, including beef jerky, dried apricots, Skittles, chocolates, nonpareils, spicy dried fish, plum tablets, chili olives, fried and shredded squid, shrimp crackers, hot dog and hamburger shaped gummy candies, wasabi peas, etc. In addition to providing products based on gustatory appeal, many Aji Ichiban shops carry items that have ties to traditional Eastern remedies. The stores have small bowls of samples for most of the snack items - mainly dried fruit and seafood preparations - so that customers can taste the snacks before they buy them. The snacks are purchased by taking a bag and filling it up with food from the various stations, according to the cost. It is then weighed and you pay accordingly.
In Canada, Aji Ichiban has a store in Parker Place, an Asian shopping mall in Richmond, a suburb of Metro Vancouver, British Columbia.
In the United States, Aji Ichiban USA was founded in 2000 as an exclusive franchise, with several stores located throughout the United States. Many Chinese political leaders paid visits to these locations. However, as of 2013, most of the locations have been closed.