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Adams Childrenswear

Adams Kids
Ltd
Industry Retail clothing
Founded 1933 (Birmingham)
2010 (Online)
Founder Amy Adams
Defunct 2010 (Stores)
Headquarters Paddington, London, United Kingdom
Number of locations
260 (2008)
160 (2009)
10 (April 2010)
9 (September 2010)
Online (2011–)
Area served
International
Key people
Vacant (Chief Executive)
John Shannon (Owner) (2007–2008)
Products Clothing
Services Clothing retail and manufacture
Number of employees
2000 (2007?)
Website www.adams.co.uk

Adams Kids is a children's clothing retailer, based in Paddington, London in the United Kingdom.

Amy Adams started a children's clothing business from her own home in Birmingham in 1933. She then opened another three stores in quick succession. Until 1973, Amy Adams and her son Michael ran the company independently, when they sold it to Foster Brothers. In 1983, Foster Brothers was itself acquired by Sears Holdings plc. Adams had over 200 stores by the 1980s, and by the 1990s, it had become a key player in the childrenswear market.

The company opened its first international franchise in Saudi Arabia in 1997. Further international stores were then opened in Cyprus, Greece, Republic of Ireland, Finland, India and Slovakia. In 1999, Sears was acquired by Philip Green, who then agreed to a management buy-out of Adams Childrenswear. In August 2001, it was announced that Adams planned to double in size by 2005.

Adams has been making clothing under the Mini Mode brand for Boots since 2002. Mini Mode has 327 concessions, and its own online store. Mini Mode Childrenswear Limited also entered administration on 21 January 2009, with Rob Jonathan Hunt, Stuart David Maddison and Michael John Andrew Jervis being appointed as joint administrators.

In Q4 2006, Adams went into administration, with PricewaterhouseCoopers handling the proceedings. John Shannon bought Adams out of administration in February 2007. 42 of the stores were then closed. David Carter Johnson was appointed as Chief Executive. In January 2008, the "kids love fashion" branding was rolled out into all stores, and store refits started in the United Kingdom and Ireland. Stores Closed During The Time


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