2x2 (TV channel)
| 2x2 | |
|---|---|
 |
|
| Launched |
November 1, 1989; November 11, 2002 — restart; March 19 - April 1, 2007 — demoversion |
| Closed | August 14, 1997 (51 TVK) |
| Network | 2x2 |
| Owned by |
ЗАО "Телерадиокомпания "2x2" (From July 1, 1989 to August 14, 1997, from November 11, 2002 to February 2006) Gazprom Media (From February 2006) |
| Picture format | 4:3 (576i, SDTV) |
| Audience share | 2.09% (Jan-Sep 2012, TNS Russia) |
| Slogan |
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| Country | Russia |
| Language | Russian |
| Broadcast area |
Moscow, Moscow Oblast, Saint Petersburg, Nizhniy Novgorod, Voronezh, Miass (terrestrial) Russia, Ukraine, Kazakhstan, Latvia, Georgia (cable networks) |
| Headquarters | Moscow |
| Website | http://2x2tv.ru |
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Availability
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| Cable | |
| Natsionalnye Kabelnye Seti | Channel 21 |
November 1, 1989; November 11, 2002 — restart;
ЗАО "Телерадиокомпания "2x2" (From July 1, 1989 to August 14, 1997, from November 11, 2002 to February 2006)
2x2 (read as "Дважды Два" "Twice Two") — the first in the history of USSR and Russian commercial television station, broadcasting which consists mainly of cartoons for all ages (mainly for people from 16 years — at one time the channel has positioned itself as "for children from seven to seventy years"). From 1 April 2007, the Russian Federal channel, focused on teenage and youth audience, which contains about 200 different anime, cartoons and movies.
Part of the holding "ProfMedia TV" which belongs to holding "Gazprom-Media".
The TV station claimed the inclusion in the second multiplex of digital terrestrial television of Russia, but it is in the official list were not included.
The channel was established by order of USSR radio and television as a structural unit in the General Directorate of programs (GDP). In the state initially were four people: Sergey Alexeev (Director), Olga Smirnova, Oleg Schoor (Director), Olga Lukasik (administrator) in August, as the administrator joined the team Sergey Lavrov.A pilot broadcasting on the third frequency channel in Moscow and the Moscow region began in July 1989 under the name "Commercial channel". Broadcasting was done in the daytime as in the evening on the same frequency broadcast state "Moscow". Length esters "Commercial television channel" was not fixed. Broadcast during the advertising broadcast music videos "All She Wants Is" Duran Duran, "Always on My Mind" group Pet Shop Boys, "Pendant que les champs brûlent" group Niagara, "Everywhere" Fleetwood Mac, "Around My Heart" singer Sandra, "the Soldier" Thomas Anders "Mon mec à moi" by Patricia Kaas, as well as fragments of the concert Space in Moscow. The staff was only a small room No. 115 behind the bar to ask 3 (Olympic television and radio) and two hardware and essential installation, APB 8, and AWSM 6-1.
The name "2x2" was invented by the team around the end of July 1989, at the same time, Sergey Lavrov (the only team artist) was a common style of the channel and the original version of the logo, which with minor modifications still exists today. From November 1, 1989, the TV channel "2x2" began broadcasting under his own name on the channel "Moscow" DH, then — "MTK". In the evening (from 18:00 to 23:00) was broadcast by the TV channel "ITC".
First time on TV showed a half-hour and more ad units, foreign music videos, and cartoons (in particular, THE Soviet "Screen"), was later shown and then repeated many times, the television series "Captain Power and the soldiers of the future" broadcast series "I spy", very often showed an advertising clip of the company "Video of Interneshnl". Also broadcast Patriotic collection of clips starting with a clip of Oleg Bloodless "And knock" (the main character of this collection was Igor talc), clips of the song theatre Alla Pugacheva from the company "Video of Interneshnl" and also clips of "Accountant" of the group "the Combination" clips Alena's Apinoj "Street of love" and "Xenia", transmission "Billboard" DJ Ale-Alena, which also aired videos of Russian artists, such as Bogdan Titomir and Oleg Gazmanov. From the first day of broadcast have been broadcast by Sergei Selenourea "Batalla!". At that time "2x2" was the only Russian TV channel, which often showed music videos, which greatly distinguished him from the General background of a few available Soviet channels. The channel enjoyed tremendous popularity among the Soviet students who, in anticipation of the often 20-minute show of music videos, view and ad units, lasting sometimes for 40 minutes without a break. According to a survey of 586 high school students of Moscow schools, conducted in late 1991, the channel became the leaders in popularity: it looked 34,16 % of the respondents.
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