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Knorr (brand)

Knorr
Knorr.svg
Product type Food
Owner Unilever
Introduced 1838; 179 years ago (1838) in Heilbronn, Germany
Ambassador(s) Carl Heinrich Knorr
Website www.knorr.com

Knorr (/ˈknɔːr/, often anglicized /ˈnɔːr/) is a German food and beverage brand. It is owned by the English-Dutch company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan where it is made under license by Ajinomoto. It produces dehydrated soup mixes and condiments. It was known as Royco in Indonesia, and as Continental in Australia.

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest-selling brand.

An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.

In 1912 the first Knorr Bouillon cube was introduced.


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