Halo Top Creamery
Halo Top Creamery
Halo Top Creamery is an ice cream company and brand sold in the United States and Australia.
The ice cream brand, which is marketed as containing less sugar, fewer calories and higher levels of protein compared to standard regular ice cream, was founded in 2011 by former lawyer, Justin Woolverton. Woolverton, who had hypoglycemic diet restrictions, began making ice cream in his own kitchen. The company is currently run by Woolverton and Doug Bouton, President and COO. Woolverton met Bouton, another former lawyer, in a Los Angeles lawyers’ basketball league.
Halo Top launched in Los Angeles on June 15, 2012, and is currently sold throughout the United States and Australia. Since 2016, Halo Top has quickly become one of the nation's top selling ice creams, generating a strong market following and devoted fan base, due to its unique marketing approach and brand. The company has aimed to make its ice cream the first ever "lifestyle" ice cream that can be eaten daily without overwhelming a typical caloric intake diet.
In July 2017, due to its growing popularity and wider distribution, Halo Top became the best-selling pint of ice cream at grocery stores in the United States, besting traditional ice cream brands such as Ben & Jerry's and Haagen-Dazs, who had previously held that distinction for years.
Halo Top currently manufactures and markets 17 flavors of ice cream pints. The company initially released 4 original flavors: Vanilla Bean, Chocolate, Strawberry, and Lemon Cake; three flavors released soon after included Birthday Cake, Chocolate Mocha Chip, and Mint Chip. In June 2015, Halo Top rebranded their packaging to showcase their low-calorie and high protein messages, and in October 2016, Halo Top released 10 new flavors. Halo Top's 17 current flavors are:
In August 2017, Halo Top announced their release of 7 new flavors. The 7 new flavor additions are:
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