The Smith's Snackfood Company brands

Question

This piglix contains articles or sub-piglix about The Smith's Snackfood Company brands

Answer 1

The Smith%27s Snackfood Company

...

Wikipedia

Answer 2

Burger Rings

Burger Rings

Burger Rings are a type of onion ring-like, corn-based, burger-flavoured Australian snack food distributed by the The Smith's Snackfood Company, which, in turn is owned by PepsiCo.

During the late 1990s the Burger Rings brand went through a brand overhaul, coinciding with the acquisition of The Smith's Snackfood Company by Frito-Lay. During the brand overhaul the appearance of the packet was changed to a more modernised look with bolder and sharper letters in the logo, adopting its current logo.

Burger Rings are made out of a combination of corn and rice. A Smith's Chips representative confirmed Burger Rings are suitable for vegans.

Burger Rings, for its whole lifespan, has only been available in burger flavour.

A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.

A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".

A 1989 ad aired on Australian television depicting a school chemistry experiment resulting in the creation of a single Burger Ring snack. The student who performed the experiment consumes the snack and seems to gain superpowers, developing jagged hair and a crazed look as the now-fluorescent Burger Ring bounces inside the boy's ribcage, made visible by a radiographic effect akin to X-ray imaging. This later turns out to be a daydream of the boy who has fallen asleep in a chemistry class, and continues to mix his chemicals in a sleepy haze.

A 1992 ad featured a man at a bus stop who attempts to steal one of the snacks from another man's packet, only having it growl like a dog and attack his arm, making him run away past a sign that says "WARNING - BURGER RINGS BITE". The owner then shares the packet with a woman on his other side.

...

Wikipedia

Answer 3

Cheese Flavoured Moments

Cheese Flavoured Moments are a British snack product made by Walkers under the Smiths brand name. They are part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products to still be sold using the Smiths brand name. The other products are Chipsticks and Frazzles. They also use the slogan "Bite Sized Snacks with the Big Sized Taste".

Cheese Flavoured Moments are unique among popular crisps and snacks in that they actually contain a real cheese filling inside the wheat exterior. Because of this they are allowed to use the word "Flavoured" in their title. Because the other two products do not contain real bacon or scampi they instead use the word "Flavour". This is a legal requirement in the UK.

The description on this product reads "Cereal snack with cheese flavoured centres". Although the pack appears small, it weighs 28g, which is as much as many of the available crisps brands.

While traditionally a pub snack, during the 90s they were also available in larger packets and sold in popular supermarkets.

When introduced during the 1980s, along with Scampi Fries, they were initially sold for 20p in the South West as a test market. Many of these packs were bought up by resellers who sold them on to pubs and clubs in the North West who were selling them to consumers at 25p a packet.

It has been noticed recently that the size of the individual snacks have been reduced, possibly to reduce costs. It was announced on 12 January 2010 that Smiths would no longer manufacture them due to lack of popularity.

According to a recent response from a representative at Pepsico's UK Customer Service department (dated 27 August 2010) "I am pleased to advise I am not aware of any plans to discontinue producing Cheese Flavoured Moments", it would appear that the parent company of Walkers and indeed Smiths has no current plans to axe this product.

...

Wikipedia

Answer 4

Cheetos

Cheetos

Cheetos (formerly styled as Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.

In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in North America alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in China, and Strawberry Cheetos in Japan.

Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's Dallas, Texas-based research and development kitchen. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948 along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.

While Cheetos was the first snack food of its kind, competing products in the snack food category have since emerged—including Utz Cheese Curls, Herr's Cheese Curls and Wise Cheez Doodles. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.

...

Wikipedia

Answer 5

Gobbledok

The Gobbledok was a fictitious television character in Australia from the 1987 to 1994. It was a pale brownish alien known for its multi-colored "Mohawk" hairdo and an obsession for eating Smith's Potato Crisps. The Gobbledok's fictitious home was Dok the Potato Planet.

The Gobbledok became famous for the catchphrase "chippie, chippie, chippie!"

The campaign was first conceived in 1987 by Sydney's George Patterson Advertising for what was then The Smith's Snackfood Company. Brainchild of in-house writer John Finklesen, the character was designed and brought to life by special effects creator Warren Beaton - also responsible for creating Wattie's NZ's "Getti" - and initially performed by small stature person Steven George who stood at 1.21m tall.

Initially, Finkleston conceived of the Gobbledok as a one-off spot to introduce Smith's new "Seal of Freshness" packaging for their Crisps - featuring a new less moisture-permeable wrapper. The very first TVC featuring the gobbledok began shooting on location at Sydney's Chatswood Coles Supermarket on 31 May 1987, and was Directed By John Clark & produced by Ian Iveson of Iveson Clark Productions, Agency producer for George Patterson was Des Freeman.

The unexpected success of the Gobbledok's first "one-off" commercial spot lead to problems in further productions. As the first spot featuring the Gobbledok was never intended to be a continuing series, the animatronics Warren Beaton used to bring his design to life were necessarily limited in their facial expressions due to budget and time. With the increasing budget in later commercials, the Gobbledok costume became somewhat improved, but the range of expressions still had to relate to the first version. Smiths, aware of the success, later had the agency create a list of "rules" for the creature's behavior.

The Gobbledok's trademark Red, Yellow, and Blue mohawk and hairdo was originally inspired by a popular receptionist at George Patterson's at the time of its inception in early 1987, the colours also suggested Smith's trademark packaging.

The great popularity of the Gobbledok, and the associated rise in Smith's Crisps sales, prompted the long association of the Gobbledok with the Smith's brand in Australia.

Gobbledok's many TV spot adventures included:

Attention has been often drawn to obvious "deliberate" bloopers, such as the Gobbledok's large golden ear ring swapping left to right from scene to scene, or that he had no visible teeth, or that it was rarely actually seen to put Crisps in his mouth.

...

Wikipedia

Answer 6

Nobby%27s

...

Wikipedia

Answer 7

Parker%27s

...

Wikipedia

Answer 8

Twisties

Twisties

Twisties are a type of cheese curl, corn-based snack food product, available mainly in Australia, and other Oceanian countries such as Papua New Guinea, New Caledonia, Vanuatu and Fiji, the Southeast Asian countries Malaysia, Thailand, Singapore and Brunei, and the island of Mauritius in the Indian Ocean. It was launched in 1950 by the General Foods Corporation. The brand name is owned by The Smith's Snackfood Company. While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, the second largest producer of snack foods in Australia, which in turn is owned by American multi-national PepsiCo. In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously. In Thailand, the Twisties trademark is owned by Lay's, which like The Smith's Snackfood Company, is owned by PepsiCo. In New Zealand, Malta and Italy, Twisties are marketed under different names.

In the early 1950s Melbourne businessman Isador Magid imported a rotary head extruder from the United States which initially did not work. After bringing out a technical expert from the USA as well as receiving valuable advice from the CSIRO, Magid started producing Twisties. The product was popular but large scale distribution was difficult so Magid decided to sell the machine and the brand in 1955 to Monty Lea from Darrell Lea for £12,000. Monty and his brother Harris experimented with the machine further using rice and various flavourings. Twisties became popular in Australia - some of its early success is attributed to promotional activity that included advertising the product on Graham Kennedy and Bert Newton's TV show In Melbourne Tonight, making it one of the earliest products advertised on that program. After an unsuccessful attempt to launch Twisties in the UK and competition for shelf space in Australia the Lea brothers agreed to sell the Twisties brand to the Smith's Snackfood Company.

...

Wikipedia