Wise Foods

Wise Foods, Inc. is a company based in Berwick, Pennsylvania, that makes snacks and sells them through retail food outlets in 15 eastern seaboard states, as well as Vermont, Ohio, West Virginia, Kentucky, Tennessee, and Washington, D.C. Best known for its several varieties of potato chips, Wise also offers Cheez Doodles, bagged popcorn, tortilla chips, pork rinds, Cheez Waffies, onion rings, Dipsy Doodle chips, Nacho Twisters, Quinlan brand pretzels, and French onion and nacho cheese dips.

In 2012, Wise Foods was acquired by the Mexican company Arca Continental.

Wise Foods started as Wise Potato Chip Company, founded in Berwick, Pennsylvania, in 1921 by a young man named Earl Wise, Sr.. He owned Wise Delicatessen and began making potato chips as a way to make use of excess potatoes, initially cooking them in his mother's kitchen, and then selling them to customers in brown paper bags. At the time, potato chips were generally kept in glass display cases, or cracker barrels, and scooped into paper bags for customers. The bags developed grease spots and did not keep the chips fresh for very long, eventually leading to the development of waxed paper bags. Wise's chips proved an immediate hit with customers and soon the delicatessen owner became a regional potato chip mogul. He decided on an owl as a company mascot, a creature reputed to be "wise," the stylized eye of which remains the corporate logo. He had his first delivery truck by 1922, and opened his first production plant in 1925.

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