Cheez Doodles

Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods. Originally developed and manufactured by King Kone Corp. of the Bronx, it became the prevalent cheese puff snack on the East Coast.

Cheez Doodles are a cheese-flavored cheese puff—similar to Frito-Lay's Cheetos—produced by Wise Foods.

The snack debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai), it became the prevalent cheese puff snack on the East Coast. In the mid-1960s, the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. In 1994, KKR & Co. acquired Borden; in 2000, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by Arca Continental, S.A.B. de C.V., the second largest Coca-Cola bottler in Central and South America. Cheez Doodles remain one of the strongest brands marketed by Wise.

Like Cheetos, Cheez Doodles are produced in many varieties. Currently available and past varieties include:

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