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This piglix contains articles or sub-piglix about Frito-Lay brands
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Walkers (snack foods) brands


This piglix contains articles or sub-piglix about Walkers (snack foods) brands


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Cracker Jack


Cracker Jack is an American brand of snack consisting of molasses-flavored, caramel-coated popcorn and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name was registered in 1896. A slogan, "The More You Eat The More You Want", was also registered that year. Some food historians consider it the first junk food.

Cracker Jack is famous for its connection to baseball lore. The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997. Frito-Lay announced in 2016 that the prizes would no longer be provided, replaced with a QR code which can be used to download a baseball-themed game.

Frederick William Rueckheim—a German immigrant known informally as "Fritz"—sold popcorn at 113 Fourth Avenue, now known as Federal Street, in Chicago beginning in 1871. The popcorn was made by hand using steam equipment. In 1873, Fritz bought out his partner, William Brinkmeyer, and brought his brother Louis Rueckheim over from Germany to join in his venture, forming the company F.W. Rueckheim & Bro.

In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added—a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks.

According to an urban myth propagated in the 1960s by then-owner Borden Food, Rueckheim produced a popcorn confection and first presented it to the public at the World's Columbian Exposition (Chicago's first world's fair) in 1893. There is no known evidence that Rueckheim had an exhibit at the Columbian Exposition.

In 1896, the first lot of Cracker Jack was produced, the same year the name was registered. It was named by an enthusiastic sampler who remarked: "That's a crackerjack!" (a colloquialism meaning "of excellent quality"). The product's tagline—"The More You Eat, the More You Want"—was also introduced in 1896. In 1899, Henry Gottlieb Eckstein developed the "waxed sealed package" for freshness, known then as the "Eckstein Triple Proof Package", a dust-, germ-, and moisture-proof paper package. In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. "Take Me Out to the Ball Game", a song written by lyricist Jack Norworth and composer Albert Von Tilzer, gave Cracker Jack free publicity when it was released in 1908 with the line: "Buy me some peanuts and Cracker Jack!" In 1922, the name of the Chicago company was changed to The Cracker Jack Company.



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Cheetos


imageCheetos

Cheetos (formerly styled as Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.

In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in North America alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in China, and Strawberry Cheetos in Japan.

Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's Dallas, Texas-based research and development kitchen. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948 along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.

While Cheetos was the first snack food of its kind, competing products in the snack food category have since emerged—including Utz Cheese Curls, Herr's Cheese Curls and Wise Cheez Doodles. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.



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Crimpy


Crimpy was a British manufacturer of potato crisps and packers of "Blue Lagoon" nuts and raisins. It had factories in Airdrie, North Lanarkshire and Winnersh in Wokingham (near Reading, Berkshire).

The company was later acquired by Frito-Lay of America (a subsidiary of PepsiCo) and both factories subsequently closed down.

The Airdrie site was located in Cairnhill Road.

The Winnersh site was located at the Winnersh Crossroads (on the corner of Reading Road and King Street Lane). It was operational between the 1950s and the 1970s. The site later served as the United Kingdom Customer Support headquarters of Hewlett-Packard until the early 1990s but now houses a large Sainsbury's supermarket built in 1997.



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Doritos


imageDoritos

Doritos (/dəˈriːtoʊz/) is a brand of flavored tortilla chips produced since 1964 by American food company Frito-Lay (a wholly owned subsidiary of PepsiCo).

The original product was made at the Casa de Fritos at Disneyland in Anaheim, California during the early 1960s. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as Totopo, the company-owned restaurant cut them up and fried them and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. Arch West was the Vice President of Marketing of Frito-Lay at the time, and noticed their popularity. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.

"Doritos" were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States. The name derives from the Mexican Spanish doradito, meaning "golden brown".

According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year. Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned". The design change was the result of a two-year market research study that involved 5,000 chip eaters. The new design gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners. Each chip was also given more seasoning, resulting in a stronger flavor. The redesigned chips were released in four flavors beginning in January 1995.



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Frazzles


imageFrazzles

Frazzles are a bacon-flavour corn-based snack sold in the United Kingdom, once manufactured by Smiths, now by Walkers. The packet has kept to the same crimson background with yellow writing style throughout the years. The snacks have been produced since 1975, as printed on recent packaging. Frazzles are styled as rashers of bacon and because of this are very recognisable. Leslie Ivey, a tool maker working on behalf of Smiths' West London factory, managed the design and build of the first machine to draw the signature stripe on Frazzles. Many supermarkets have since released their own-brand bacon corn snacks due to the popularity of Frazzles. Despite their bacon styling, Frazzles are suitable for vegetarians.

In 2005 Frazzles were relaunched, with the Smiths branding replaced by Walkers. As of 2008, the rights to the product were brought back to Smiths.



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Fritos


imageFritos

Fritos is a brand of corn chips and dipping sauces created in 1932 by Charles Elmer Doolin and produced since 1959 by Frito-Lay. They are made from a deep-fried extrusion of masa.

According to popular lore, Fritos hail from San Antonio, Texas, where C. E. Doolin, who apparently had an obsession with making a snack based on corn that would not go stale too quickly, found a local man who had deep-fried corn snacks made from an extrusion of masa. Doolin bought the man's patent and recipe, and with the help of his mother perfected the recipe in his own kitchen (in much the same way that he later invented Cheetos). He began selling Fritos in 1932 under the moniker of the Frito Corporation. Original Fritos ingredients were limited to whole corn, corn oil, and salt.

From 1952–67, the Frito Kid was the company's official mascot. The Frito Bandito was its mascot from 1967 until about 1971, and was discontinued due to complaints about the Bandito image. He was initially replaced by the Muncha Bunch, a group of cowboys, which then were replaced by W.C. Fritos, modeled after comedian W.C. Fields.

Additionally, a sub-brand called Flavor Twists is produced in two flavors in the United States:

In addition, Fritos also distributes its own dipping sauces

Discontinued variations:



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Funyuns


imageFunyuns

Funyuns is the brand name of an onion-flavored corn snack introduced in the United States in 1969 and invented by Frito-Lay employee George Bigner. Funyuns consist primarily of cornmeal, ring-shaped using an extrusion process, representing the shape and texture of fried onion rings. A salt and onion mix gives them the flavor. They are a product of PepsiCo's Frito-Lay company.

They were named "Funyuns" by University of North Texas professor and copywriter Jim Albright after it was discovered that the first choice of name for the product, "OnYums", had already been taken by Rudolph Foods. Initial television advertising for the snack featured a variation of Susan Christie's 1966 song, "I Love Onions".

In 2005, the "window cutout" showing the actual product inside the bag was replaced by a photograph of the product, falling in line with the design of the rest of Frito-Lay's product line. The big-bag Funyuns was one of the last Frito-Lay brands to completely phase out the "window". In Brazil, Funyuns are sold under the name "Cebolitos".



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Kurkure


imageKurkure

Kurkure is a brand of corn puffs, developed and produced by viknesh, the India division of PepsiCo. Named after the Hindi/Urdu word for "crunchy", the snack was developed entirely in India. It was launched in 1999 and has its automated plants at (Punjab), Lahore, Karachi and Peshawar

Kurkure is made from rice meal,edible vegetable oil,corn meal,gram meal,spices,condiments,salt,sugar,citric acid,tartaric acid and milk solids.

Also,it contains flavour(natural and nature identical flavouring substances)

Kurkure is available in the following flavours:

In 2004, Indian actor-celebrity Juhi Chawla was featured in advertisements for Kurkure. In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, Farida Jalal, and shivansh started to advertise Kurkure.

It was also launched in Pakistan in 2007, where it is manufactured by, Pepsico Pakistan, the local division of PepsiCo. In November 2006, Frito-Lay announced plans to release Kurkure to American markets sometime in 2007. This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK. As of 2013, KurKure is available in Western Canada. As of 2010, KurKure is available in Eastern Canada.



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Matutano


Matutano Snack Ventures, S.A. (and its subsidiary, Matutano Unipessoal Lda.) is a Spanish and Portuguese snack distributor. Among its line of products are Bits and Cheetos. Matutano is a subsidiary of Frito-Lay.




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