Cadbury brands

Question

This piglix contains articles or sub-piglix about Cadbury brands

Answer 1

Cadbury Snowflake

Cadbury Snowflake was a chocolate bar manufactured by Cadbury.

Launched in August 2000, it was a crumbly flaked white chocolate inside covered in smooth milk chocolate. Weighing approximately 32 g, producing a small bite size bars, it was produced and sold in the United Kingdom and Ireland. In 2003 the chocolate was renamed Flake Snow and was discontinued in 2008. It was subsequently launched for the first time in Australia in 2015.

Snowflake was promoted at the wedding of TV presenter Anthea Turner and her husband Grant Bovey. Having agreed to an exclusive £300,000 deal for photographs of the wedding reception to be published in OK! magazine, pictures showed the couple (apparently) publicizing Snowflake. OK! magazine issued the photo to the media with the caption, "ANTHEA TURNER AND GRANT BOVEY exclusive OK! wedding photograph, enjoying Cadbury's new Snowflake. For the complete wedding coverage and a free Cadburys Snowflake, buy OK! magazine this weekend." The Sun described it as 'the most sickening wedding photo ever'.

Turner received much bad publicity which damaged her career, and the incident is now referred to as Flakegate.

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Answer 2

Spira (confectionery)

Spira was a milk chocolate product in the form of a hollow twisted spiral produced by Cadbury. There were two spiral fingers in each pack, and the brand was initially only available in the south-west and north-west of England in the mid-1980s, before being rolled out across the country.

The development of Spira can be traced back to 1984 and was born of two key factors. Firstly, a new production process allowed chocolate to be produced in different shapes and textures without the need for moulds. Secondly, the company perceived a weakness in its product mix with too few ‘countline’ products and limited appeal to teenagers.

Of three potential products taken forward from concept stage, a twisted bar with cartwheel cross-section named ‘Rollers’ was deemed the most successful. Further refinement, changes to presentation and the change of name eventually resulted in the emergence of the Spira product, which was aimed squarely at the 15 to 24-year-old market.

Following a million-pound investment in plant at the Bournville factory, Cadbury first test-launched Spira in the Granada television region. The chocolate was successful enough to gain a 6.3% market share and the number two chocolate position, but it proved impossible to produce sufficient quantities to keep up with demand at this stage. The bar was withdrawn from market and a new test market was established in the south-west while additional factory capacity was built.

During 1989, the bar was launched nationwide. It continued to be available until May 2005.

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Answer 3

Spots v Stripes Challenge Bar

London-based Cadbury Enterprises pte Limited is the second biggest confectionery company globally after Mars, Incorporated and is a current subsidiary of American company Mondelēz International. Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom, Ireland, Canada, Australia, New Zealand and South Africa. Some of the following products are made under licence. This list does not include products made by other companies.

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Answer 4

Starbar

Starbar

Starbar is a brand of chocolate bar currently manufactured by Cadbury Ireland. The bar has a milk chocolate covering and is filled with caramel and crushed roasted peanuts.

Initially popular in the mid-1970s, in the mid-1960s Starbar was invented by Mia Stevenson, and was promoted as "the munchiest bar ever". Starbar was later re-branded as Nunch and in 1985 it briefly became "Peanut Boost", only to return to Starbar as popularity of the Boost bar waned. It was promoted in the UK in the mid-1980s with a postal offer (3 wrappers plus P+P got you a Starbar Ruler, Pencil and a copy of Douglas Adams' "The Restaurant at the End of the Universe").

In May 2006, Moro Peanut was launched in Ireland only, with the words "Formerly Starbar" displayed prominently on the label. The range is most commonly seen in small independent shops, and is most popular in Ireland.

This product is also sold in Canada and Germany under the name Wunderbar. Wunderbar is a Cadbury Adams product marketed under licence of Cadbury UK Limited. It is also available as a special treat for Halloween in a 12 g size.

Since January 2012 the product is also available in the Nordic countries, manufactured by Marabou Sweden (owned by Mondelēz International (who also owns Cadbury)) - the name in Sweden and Finland is also Starbar.

It was introduced to Australia in November 2012 (Made in Ireland), however is no longer available and no longer listed on the Cadbury Australia website.

In Ireland, as a sign of thanks to someone who helped someone, people often say "Thanks, you're a star". Sometimes this phrase is changed to "You're a Starbar".

A similar bar, 5 Star, was introduced in 2016, described on the wrapping as "Milk Chocolate + caramel + soft chocolatey centre + crunchy biscuits".

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Answer 5

Time Out (chocolate bar)

Time Out

Time Out was a brand of chocolate bar currently manufactured by Cadbury Ireland Designed by Chloe Stuart of Harlow Essex. It was introduced in the United Kingdom and Ireland in 1992, followed by Australia and New Zealand in 1995. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The bar was originally sold under the slogan "the wafer break with a layer of Flake".

In Europe, Time Out was available for the Irish and UK markets and is produced by Cadbury Ireland. It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out". However the new lighter blue colour proved to be unpopular with customers and so a few months later its colour was reverted to the previously used dark blue shade.

The bar was also available in Australia, New Zealand, New York City, Japan, Canada and South Africa

When Time Out was first introduced, it was a substantial snack (about 25 grams), then suddenly it was down-sized to 20.5g. The newly released single-finger bar has now shrunk down to 16g before it was discontinued.

The current main twin finger bar has a combined weight of 32g (40g for Australia and New Zealand) and is suitable for vegetarians.

In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years.

As of 2016, Time Out has been discontinued in New Zealand , New York City , Japan , Canada , South Africa, Ireland , Poland and the United Kingdom due to poor sales.

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Answer 6

Twirl (chocolate bar)

Twirl

Twirl is a brand of chocolate bar currently manufactured by Cadbury Ireland. Introduced by Cadbury Ireland as a single bar in the early 1970s, it was repackaged in 1984 as a twin bar. Although still produced in Ireland it has been marketed internationally since the 1990s and is now one of the best-selling chocolate single bar Cadbury owns. It consists of two Flake-style bars covered in milk chocolate.

The Twirl bar also has a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl like chocolates.

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Answer 7

Vichy Pastilles

Vichy Pastilles

Vichy Pastilles are a French confectionery produced in the town of Vichy, department of Allier, France. Sometimes called pastilles of Vichy (French: pastilles de Vichy or pastilles Vichy), they are recognizable as a white, octagonal type of candy pastille bearing the word "Vichy" in all-caps.

In the 19th century, they were originally made purely from bicarbonate of soda and taken for their digestive properties. Empress Eugénie de Montijo is said to have been a fan. Later, they were made with mineral salts extracted from the local spring water. Nowadays, they include sugar and are flavoured with mint, lemon, or aniseed.

The Vichy Pastilles brand now belongs to Cadbury France, a division of Cadbury (Cadbury Schweppes until 2008).

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Answer 8

Wispa

Cadbury Wispa

Wispa is a brand of chocolate bar manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero (now owned by Nestlé). In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line. However, in 2007, helped by an internet campaign, the Wispa bar was relaunched, albeit for a "limited period". In October 2008 Wispa returned again to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release.

The tiny bubbles within the chocolate are formed by aerating the molten chocolate with gas, typically carbon dioxide or nitrogen, while at a high pressure, which causes microscopic gas bubbles to form within the liquid. The liquid is then brought down to atmospheric pressure as it cools, causing the gas pockets to expand and become trapped in the chocolate.

The bar was launched by teaser advertisements in 1983 bearing the phrase "Have you heard the latest Wispa?" which did not identify the product as a chocolate bar. Original Wispa advertisements, all performed to camera in front of a black background, featured well-known actors such as Paul Eddington, Nigel Hawthorne, Victoria Wood, Julie Walters, Simon Cadell, and Ruth Madoc. John Le Mesurier and Arthur Lowe also made a final appearance as their characters from Dad's Army.

At the time of its comeback in 2008, Wispa was re-launched using large outdoor posters featuring the tagline "It's back. Apparently." and smaller, roadside posters featuring conversations about Wispa returning, which read; "Apparently, the Wispa thing is true. It's coming back. Finally. Brilliant." In December 2009, Wispa aired a television advert entitled "For the love of Wispa", starring members of the public recruited from an earlier advertising campaign. The advert included cheerleaders, choirs and grandparents, and was aired on 20 December at 8 pm on ITV.

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Answer 9

Yowie (chocolate)

Yowie is a confectionery and publishing brand originating in Australia. It was one of the top selling chocolates in Australia in the late 1990s and early 2000s, selling over a million units a week. After a break of nearly a decade, Yowie relaunched in 2014 for US markets.

Yowie began as the brainchild of English-born advertising man, illustrator and author Geoff Pike. After serving in the navy, Pike jumped ship in Australia, finding work as a jackaroo on remote cattle stations. He became enchanted by Australia’s outback and its unique wildlife, and devoted his free time to nursing injured and orphaned animals back to health.

Many decades later, after a successful career in advertising, Pike drew on these early bush experiences and his love of wild places to create the Yowie Kingdom, a fictional magical realm free of the destructive influence of humanity, where threatened wildlife finds a safe haven.

Inspired by Australian folklore, Pike borrowed the legendary human-like creature the Yowie, reputed to roam the Australian bush. To watch over the fictional Yowie Kingdom and its animals and plants, Pike created six Yowie characters, each related to a well-known Australian animal, and each one guardian of key wild habitats:

Additional characters included animal companions for each of the six Yowie and Balthizar the Bunyip, ruler of the Yowie Kingdom. To represent the threats facing the world’s natural habitats and threatened species, Pike created the Grumkin, careless creatures constantly seeking to destroy the harmony of the Yowie Kingdom. The Grumkins were: Munch (careless building, enemy of Rumble), Blob (pollution, enemy of Crag), Ooz (also pollution, enemy of Squish), Spark (careless firelighting, enemy of Nap), Slob (littering, enemy of Ditty) and Chomp the Tiger Toothed Tree Chomper (deforestation, enemy of Boof).

Continuing with the development of the Yowie concept and characters, Pike enlisted the aid of long-time friend, fellow advertising man and best-selling author Bryce Courtenay. They hit upon the idea of a confectionery product as a vehicle for Yowie, and in 1994 pitched the concept to confectionery giant Cadbury.

After three years developing the characters and the manufacturing process, in 1997 Cadbury launched Yowie as a foil-wrapped character-shaped milk chocolate shell containing a plastic capsule. Within the capsule was a multi-part collectable model of a native Australian or New Zealand animal, together with a leaflet featuring information, a photo of the animal and assembly instructions for the collectable. The first series featured 50 animals, plus figurines of each of the six Yowie characters.

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