Cadbury brands

Question

This piglix contains articles or sub-piglix about Cadbury brands

Answer 1

Cadbury Mr. Big

Mr. Big is the largest sized candy bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer coated in caramel, peanuts and rice crisps covered in a brown simulated chocolate-like coating. Because of Canada's higher chocolate standards compared to other areas of the world, it is not considered a "chocolate bar" and is labeled instead as a "candy bar". The bar is the length of two "standard"-sized bars – around 20 centimeters (8 inches) long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.

The bar is common in Canada. It is also available Great Britain, Germany, Hungary, Poland and some areas of the United States. A Canadian advertising campaign in the 1970s included the tagline "Mr. Big: so big they call him Mister". The product launched in the U.S. in 1995, and the launch included an advertising campaign with the basketball player Shaquille O'Neal. A miniature Mr. Big candy bar is manufactured and marketed for the Halloween season.

The Mr. Big brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury). This created the situation where the trademark of one of Neilson's largest brands was owned by its largest competitor. Neilson then bought the rights to the name Mr. Big for confectionery.

Mr. Big is the only Cadbury candy bar to have an ice cream variant made by Nestlé. It was discontinued in May 2002 in the UK due to poor sales. An ice cream bar version produced by Nestlé is available in Canada, although other Cadbury ice cream products are made by Breyers.

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Answer 2

The Natural Confectionery Company

The Natural Confectionery Co. or TNCC was a wholly owned subsidiary of Sunrise Confectioners (Aust) Pty Ltd. ('Sunrise')....

Sunrise was founded by a young Julius Lighton and his son-in-law, Walter Eger. Initially, the two bought out Jupp & Sons, a small confectionery business in Abbotsford, Melbourne. Two years later, another of Julius Lighton's sons-in-law, Rudi Moser, joined him, and in 1949, they acquired a second small confectionery company, E. & H. Ihles, in another Melbourne suburb, Camberwell.

In 1951, these companies were merged into Sunrise.

Three years later, after the phenomenal success of his confectionery companies, Sunrise purchased a larger factory in Greville Street, Prahran, Melbourne, to consolidate production.

Over the years, Sunrise Confectioners produced a multitude of confectionery. Including jersey caramel, yummy things and chocolate bullets, boiled confectionery such as acid drops, bullseyes and barley sugar, toasted marshmallows, hundreds & thousands (Sunrise introduced the blue hundreds & thousands first), and traditional jellies such as aniseed rings, fruit rings and soft fruit jubes.

In the 1960s, Rudi Moser was joined by two of Walter Eger's sons, Michael and Andrew Eger. Over the next twenty years the trio strengthened the company, firmly establishing its place in the Australian market, and the overseas market, in particular England.

Rudi Moser's son-in-law, Ken Klooger, joined the company in 1987.

In 1991, the jelly production was relocated to larger premises at Notting Hill, in Melbourne's south-east.

In 1992, inspired by trends in the European market, Sunrise founded The Natural Confectionery Co. as an umbrella brand for their new line of products using no artificial colours and no artificial flavours. It began as a small range named Binka's, consisting of 3 products aimed at a niche market, but evolved in response to considerable demand. In June 1997, the emphasis shifted from Binka's to The Natural Confectionery Co. Due to successful advertising and marketing campaigns, increased distribution and a growing range of products, sales grew dramatically.

By 2003, The Natural Confectionery Co. product range consisted of 18 products, including sweet, sour and soft jubes. The Natural Confectionery Company's jellies had become the most popular jelly product on Australian supermarket shelves.

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Answer 3

Palitos de la selva

Palitos de la selva ("Jungle Sticks") is a brand of soft, chewy candy produced by Cadbury Stani Adams Argentina since the 1950s. It is one of the most popular and iconic confections in Argentina, and has also spread to Uruguay and Paraguay.

The candy is cylindrical, 6 cm in length and 1.5 cm in diameter, and weighs approximately 3 grams. It is divided along its length into white and pink halves, which are flavored vanilla and strawberry respectively. It is famous for its wrapper, the source of its name, which depicts an animal and gives a brief description. Recently, the wrappers have been turned into a game of skill similar to rock, paper, scissors, based on the habitat of the featured animal (Land, Water, or Air).

During the 1990s, a banana-vanilla version was introduced. In 2005, a "gigantic" version was launched, three times the size of the original, with a new grape-vanilla flavor combination.

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Answer 4

Picnic (chocolate bar)

Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada (such as Quebec), New Zealand, New York City, India, Ireland, Russia, Ukraine, South Africa (packaged as "Lunch Bar") and the United Kingdom. The UK and Indian versions differ from the Australasian version in that they also contain raisins. The Cadbury Picnic bar was first released in the UK in 1958.

A popular slogan for the Picnic, released in the early 2000s, was "Deliciously ugly". During the 1970s the Australian slogan for Picnic was "More like a banquet than a picnic". Picnic is manufactured by Cadbury UK.

In Australia, limited-edition variants Picnic Honeycomb (a Picnic bar with honeycomb pieces), Picnic Hedgehog (a picnic bar with biscuit pieces) and Picnic Rocky Road (a Picnic bar with mini marshmallows and gumdrops) have been sold in recent years. In 2010, a limited edition Almond Picnic bar was made available in New Zealand and is now also available in Australia under the name Roast Almond Feast.

In April 2009 Cadbury altered the weight of the standard Picnic bar from 50 grams down to 48.4 grams. Again in August 2014 Cadbury altered the weight of the standard Picnic bar down to 46g in Australia, with a noticeable reduction in the width of the bar, yet still in the old size wrapper.

In the UK the bar is also available in multipacks.

In 2011, a fruit and nut picnic bar was released in Australia.

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Answer 5

La Pie qui Chante

La Pie qui Chante (English: The Singing Magpie), is a French brand of confectionery, presently owned by Cadbury.

In 1860, Emile Cornillot started creating handmade confectionery from premises on rue Colbert, Lille, specializing in bonbons. The quality of the sweets meant that in 1885, he moved to larger premises on rue de l'Hôpital militaire.

After the signing of the Franco-Russian Alliance in 1893, his son Louis starts marketing the sweets in Russia under the FRANCORUSSE brand. A second factory and a second store opened in Paris in 1901.

On the death of his father Louis, his 19-year-old son George took over from his father. Wishing to diversify, in 1925 the company acquired the Marseille company La Pie qui Chante, which produced caramels. In 1927, in light of growing fear of the Bolsheviks, George changed the name of the company to La Pie qui Chante.

Following construction of the Hotel de Lille on the site of their factory, the company left Paris in 1933 for a new factory base in Wattignies. Once the move was complete, the Marseille factory was also closed. This allowed an expansion in production, and the release of its most famous sweet, Mi-cho-ko, produced from 1936.

At the onset of World War Two, the factory became a military supply depot for the British Army. After the Nazi occupation and the creation of Vichy France, women prisoners produced fresh candies (dates, figs) until the end of the war. In 1943 the company created a country club for employees, the future Promises community centre.

The family resumed control post war, and created a national sales network in 1955, supported by their first national level advertising campaigns on both radio and in newspapers. In 1960, the company received the diploma Prestige of France.

From 1959 to 1965, run by George's son Pierre, the company introduces a series of employee friendly employment contract developments, including a dropping of production targets and an automatic inclusion of enhanced bonuses.

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Answer 6

Cadbury Roses

Cadbury Roses are a selection of individually wrapped chocolates made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates, although ironically in 2016 the US owners of the company made a controversial decision to wrap the chocolates in identical sized "flow wraps".

They are an extremely common gift on Mothering Sunday and sell well throughout the Christmas period. They are available in plastic tubs or boxes and in the United Kingdom, Isle of Man and Ireland currently contain 10 different varieties of chocolate.

In Australia the varieties have changed and are currently (2012):

All are in twist-wrappers.

Current varieties in New Zealand:

All are in twist-wrappers.

They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.

UK, Isle of Man & Republic of Ireland

Australia

Cadbury Roses Pots Of Joy Strawberry Dream: milk chocolate yoghurt made with real Cadbury chocolate with a strawberry yoghurt layer. Launched 2014. Cadbury Roses Pots Of Joy Hazelnut Whirl: milk chocolate yoghurt made with real Cadbury chocolate with a hazelnut caramel yoghurt layer. Launched 2014. Cadbury Roses Favourites Strawberry Dream: a limited edition bag of Strawberry Dream chocolates. Launching September 2014 as a limited edition. Cadbury Roses Favourites Golden Barrel: a limited edition bag of Golden Barrel chocolates. Launching in September 2014 as a limited edition.

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Answer 7

Secret (chocolate bar)

Secret was a chocolate bar that was manufactured by Rowntree Mackintosh during the 1980s and the 1990s that was popular in the UK. It consisted of a bird's nest-styled chocolate coating with a creamy mousse centre similar to the filling of a Walnut Whip. It was packaged in a gold-coloured wrapper with the product's name printed on it in purple and white.

A television advert for the product, first shown in 1990, and set in a 1940s mystery film style featured an elegant lady riding a train when a man rushes into her cabin and hands her a Secret bar saying, "guard this with your life". He then runs off to divert the two mysterious men who've been following him, but while he's away, the woman eats the secret bar because she couldn't resist such a delicious temptation. When the man returns to retrieve it, it's gone, because she had eaten it. At the end of the advert the words accompanied by a voice-over says, "You can't trust anyone to keep a Secret." The product was discontinued a couple of years later, due to high production costs and low volume of sales.

In more recent years there have been a number of petitions, on websites such as Facebook, asking Cadburys to relaunch the Secret bar. This has not happened as yet, but similar petitions held for the Cadbury's Wispa chocolate bar, which was discontinued in 2003, eventually led to its relaunch on October 8, 2007.

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Answer 8

Cadbury Shots

Shots are a brand of confectionery currently manufactured by Cadbury. They consist of milk chocolate balls coated in a hard sugar outer layer and are sold in Ireland and the United Kingdom.

In 2009 the packaging was re-designed to look similar to the Cadbury Clusters packaging. They are unusually hard to find, motorway service stations being one of the few places where they are almost certain to be found.

There is a variant of Shots available in India and South Africa under the Dairy Milk brand called "Dairy Milk Shots", which use a thinner coating of sugar than the ones in the UK.

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Answer 9

Smash (instant mashed potato)

Smash

Smash is a brand of Instant mashed potatoes in the United Kingdom.

It was launched in the UK in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them. The 1970s adverts and their 'For Mash Get Smash' catchphrase were voted TV ad of the century by Campaign Magazine, and 2nd best television advert of all time in a 2000 poll conducted by The Sunday Times and Channel 4, beaten by Guinness' Surfer advertisement from 1999.

The brand has since been sold by Cadbury and is now owned by Premier Foods who, using their Batchelors brand, launched a 'healthier recipe' version in 2006. Smash continues to be popular in the UK, selling 140 million servings a year. The texture of Smash is not identical to that of real mashed potato, being somewhat smoother. In recent years, flavoured varieties of Smash have also been made available, including Cheddar & Onion and Buttery.

The original 1970s advertisements have been featured in several "best ever television advertisements" lists.

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Answer 10

Cadbury Snack

A Cadbury Snack is a shortcake biscuit squares or two biscuits with chocolate filling, covered with milk chocolate. The Snack Shortcake, available for over 50 years, is popular in Ireland.

Three versions of Cadbury Snack are available in the United Kingdom and Ireland: Snack Shortcake (chocolate-coated shortbread in a yellow wrapper), Snack Wafer (chocolate-covered wafer fingers in a pink wrapper) and Snack Sandwich, an individual chocolate-and-biscuit bar similar to the original Jacob's Club biscuit. In February 2015, Cadbury announced that it was ceasing production of the Snack Wafer due to declining sales.

In later 2017 or 2018 plans to bring back the Snack Wafer (chocolate-covered wafer fingers in a pink wrapper) will be put into production in the United States Of America when plans are made.

During the 1970s there was a Cadbury Snack Finger (chocolate-covered fingers in a blue wrapper) see Cadbury Fingers & in the 2000s there were limited editions of other versions of Snack.

During the 1950s & 1960s there were black 'n' white television adverts for them. Colour came out in the 1970s. In 1986 the television advert used the phrase Bridge The Gap cartoon adverts in the 1990s.

In Australia, the Cadbury Dairy Milk Snack block is a six-piece bar of milk chocolate filled with six different flavours (strawberry, pineapple, orange, coconut ice, Turkish delight and caramel) and available in 135-gram (4.8 oz) and 200-gram (7.1 oz) sizes. It began production in 1974; before then, the chocolate was created by MacRobertson's. In June 2009, Cadbury reduced the size of the bars.

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