Cadbury brands

Question

This piglix contains articles or sub-piglix about Cadbury brands

Answer 1

Extra Strong Mints

Extra Strong Mints is a brand name of mints produced in the United Kingdom

The brand was first made in 1935. Trebor was sold to Cadbury in 1989.

In March 1988, the brand gave a £250,000 sponsorship to the England national football team, over three years.

In April 2015, a new series of adverts for the mints (the first in over ten years) was produced by Wieden+Kennedy London.

Horses are known to like these type of mints.

They are produced in the north of Sheffield by Trebor, part of Cadbury. Trebor makes around 35 million packs a year at Sheffield.

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Answer 2

Cadbury Fingers

Fingers

Fingers are a popular chocolate bar in the United Kingdom and Ireland which consists of a biscuit centre covered in chocolate. Fingers are produced at Burton's Biscuit Company in the United Kingdom and sold by Cadbury UK, and are distributed in markets around the world, including North and South America, Europe and Asia. Since March 2013, Cadbury Fingers have also been sold in Australia with three different varieties available.

Fingers are sold in rectangular boxes contained in a compartmented plastic tray sealed in Cellophane. Double size boxes holding two trays are also available. Promotional boxes containing three trays are also available at times. Boxes contain an average of 24 fingers.

The modern style of Cadbury Fingers were launched in 1951. However, a similar biscuit was first introduced in 1897 as part of a Cadbury biscuit assortment. As of late 2012, the Cadbury Fingers brand is worth £40 million and is the number one brand in the special treats biscuit sector.

Each finger contains 30 calories, 1.5g of fat and 3.4g of carbohydrates. Cadbury describes one serving as consisting of 4 fingers.

Cadbury Fingers are now available in four different flavours; toffee, white chocolate, dark chocolate and double chocolate, and are made in the following varieties:

Australian varieties:

Fabulous Fingers, the first sub-brand under the Cadbury Fingers brand, was launched in November 2011 with a £2m campaign.

In the 1990s, adverts featured comedian Michael Barrymore singing songs about Cadbury Fingers and making note of the chocolate coating being Cadbury Dairy Milk. The packaging now displays the slogan 'one may lead to another'.

In October 2010, a new advertising campaign was launched and £4million was invested in the brand as a result.

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Answer 3

Flake (chocolate bar)

Flake

Flake is a brand of chocolate bar currently manufactured by Cadbury and consists of thinly folded milk chocolate.

The product was first developed in 1920 and was serendipitously discovered by an employee of Cadbury's at the Bournville factory who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples.

By 1930, Cadbury's was selling half-length Flake specifically for prodding into vanilla soft serve ice cream in a cone ("99 Flakes") which was served by ice cream vendors. First sold in Britain, they would later be sold in Ireland, Australia, South Africa and other nations. Screwballs are similar but have a plastic cone rather than a wafer.

Several varieties of Flake have been produced over the years, including:

The product gained some notoriety for its highly sensual advertising. In the UK, the adverts showed people - almost always women - enjoying a Flake whilst relaxing.

The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before"), voted third most memorable of all time, - was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.

The Flake song was composed by UK jingle writer Ronnie Bond who also composed "Tasty tasty very very tasty" for Bran Flakes, and "I'd rather have a bowl of Coco Pops" for Coco Pops. Ronnie has recently released the album "Songs in the Key of F".

In 1983, UK prog-rock band Twelfth Night included an impromptu song as part of an encore, to the tune of the flake jingle, "Only the crumbliest, flakiest skin, remains on your body after nuclear war...".

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Answer 4

Freddo

Freddo

Freddo (originally Freddo Frog) is a brand of chocolate bar shaped like a cartoon frog, standing up and wearing clothes. It was originally manufactured by MacRobertson's, an Australian confectionery company, but is now produced by Cadbury, a British firm.

The product was invented in 1930 by Harry Melbourne, an 18-year-old MacRobertson's employee. In 1967, MacRobertson's was sold to Cadbury, which incorporated Freddo Frogs into its own product range. The chocolate was originally sold only in Australia, but has been introduced into several other markets.

In 1930, the MacRobertson's chocolate company were looking to add a new product to their children's range. Initial designs for a chocolate mouse were rejected, as Harry Melbourne felt that women and children were afraid of mice and would dislike the product. It was instead decided to produce a chocolate frog, branded as "Freddo Frog". There were four varieties available: milk chocolate, white chocolate, half milk/half white, and milk chocolate with peanuts.

Freddo Frogs became part of the Cadbury product range in 1967, when MacRobertson's were sold to Cadbury. In Australia, Freddo Frogs are manufactured in Ringwood, Victoria and Hobart. Since the success of Freddo, an alternative chocolate named Caramello Koala (formerly Caramello Bear), also made by Cadbury, has been created. Caramello Koala is the only flavour in which the chocolate is not shaped like "Freddo", but shaped like a Koala instead.

Freddo bars were released onto the UK market in 1973 and withdrawn in 1979. After 15 years they were re-launched. In the UK, a caramel filled version is also sold, with a yellow wrapper. This was formerly known as the Taz bar, featuring the Looney Tunes character. They disappeared for several years before returning under the Freddo image.

In June 2006, a scare over possible Salmonella contamination in some Cadbury products in the UK led to the recall of around a million Cadbury chocolate bars, including the standard Freddo. As a result of the contamination Cadbury was fined £1M, and ordered to pay an additional £152,000 in costs.

In 2009, the Freddo chocolate was redesigned in the United Kingdom, featuring a new, glossier Freddo design, and a replacement Dairy Milk logo. The same year saw the launch of an online animated series on the product's website.

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Answer 5

Fudge (chocolate bar)

Fudge

Fudge is a brand of chocolate bar manufactured by Cadbury. It is a bar of fudge in a semi-circular cross-section covered in a layer of milk chocolate. Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and Ireland. It was launched in 1948, originally under the name "Milk Fudge" which later became just Fudge.

In the 1970s through to the early 1990s Fudge was advertised with the famous slogan "A finger of fudge is just enough to give your kids a treat", conceived by singer and songwriter Mike d'Abo. Its accompanying jingle was based on the English folk song "The Lincolnshire Poacher".

In November/December 2010, production of Fudge was transferred to Cadbury's new plant in Skarbimierz, Poland from the Keynsham Cadbury's plant in Somerset. Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".

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Answer 6

Fry%27s Chocolate Cream

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Answer 7

Fry%27s Turkish Delight

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Answer 8

Fuse (chocolate bar)

Fuse is a brand of chocolate bar currently manufactured by Cadbury in India, originally produced in the United Kingdom. The original product was unusual for being a 70% solid bar of milk chocolate with the remaining 30% containing suspended within it nuts, peanuts raisins, crisp cereal and fudge pieces rather than having these ingredients simply coated with chocolate.

The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly.

Fuse was the subject of a large marketing campaign leading to a national rollout of the product on "FuseDay" - Tuesday 24 September 1996.

The unusually large marketing campaign was the subject of a documentary by TV Choice Ltd - The Marketing Mix at Cadbury's (1998).

Forty million Fuse bars were sold in the first week of release. The brand was discontinued in 2006.

As of early 2010, there are various campaigns in progress to see its return to the shelves.

In October 2015, Cadbury launched a Twitter campaign, #CadburyCraveyard, where fans could tweet the hashtag or comment on a qualifying Facebook post for which chocolate bar, out of Fuse or Marble, they wanted to resurrect for Halloween. The bar that proved to be most popular was Fuse, and it was then recreated using the same recipe and ingredients and distributed to 100 randomly selected winners. By July 2016 Cadbury had begun secret product testing and taste trials with select consumers across the UK to perfect the recipe prior to its public relaunch.

Mondelez Ltd., the manufacturer of Cadbury products decided to launch Fuse in India in September 2016 to better compete with Mars and Nestlé in the country's chocolate-coated peanut segment.

"I think now we have an opportunity here to create a premium product to what we had in 5 Star. I think Cadbury Fuse will do that for us and create a whole new segment," said Manu Anand, president, chocolate, Asia-Pacific, Mondelez International. It launched in an e-commerce portal, two weeks before it hit the shelves The Indian bar differs slightly from the original.

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Answer 9

Green %26 Black%27s

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Answer 10

Heroes (confectionery)

Heroes (previously Miniature Heroes) is a brand of boxed/tinned confectionery currently manufactured by Cadbury. Introduced in September 1999, they were a response to rival Mars' "Celebrations". The product contains miniature versions of various Cadbury chocolate bars and is known as "Favourites" in Australia and New Zealand. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.

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