Ziv Carmon
| Ziv Carmon | |
|---|---|
 |
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| Born |
11 November 1961 Israel |
| Residence | Singapore |
| Nationality | Israel & Poland |
| Fields | Consumer Insight, Judgment & Decision Making, Marketing |
| Institutions | INSEAD |
| Alma mater | University of California at Berkeley (Ph.D., 1993) |
Ziv Carmon is a professor of business administration at INSEAD, he holds The INSEAD Chaired Professorship of Marketing in Memory of Erin Anderson, and chairs INSEAD’s research and development. An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect, and his presentations and teachings about Customer Insight.
After working in sales and business analysis in the corporate world, he studied in the United States at University of California at Berkeley, where he received his MS in Business Administration and his PhD with a thesis entitled The Contingent Nature of Consumers Assessments of the Quality of Products and Services under the guidance of Nobel Laureate Daniel Kahneman and Itamar Simonson. Carmon began his academic career at the Duke University in 1993 as assistant professor at the Fuqua School of Business, where in 1997 he became associate professor. In 2000 he moved to France, to teach at INSEAD, and moved in 2004 to Singapore.
Carmon is a frequent speaker at professional conferences and business events. His views on business frequently appear in international media outlets such as: New York Times, The Washington Post, Los Angeles Times, The New Yorker, Forbes, The Wall Street Journal, Financial Times, Scientific American, Popular Science, Bloomberg Businessweek, Newsweek, USA Today, The Huffington Post, The Boston Globe, International Herald Tribune, Marketing News, The Times (UK), The Guardian (UK), The Daily Telegraph (UK), Toronto Star, Newsweek, National Public Radio, MSNBC, ABC News, Channel 4 (UK), and numerous blogs.
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