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William Tracy Wallace

W. T. Wallace
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Self-portrait bookplate
Born William Tracy Wallace
(1880-11-14)November 14, 1880
Milton, Ontario, Canada
Died 1947
Education
Spouse(s) Mary Jane Nesbit (m. 1906)

William Tracy Wallace (November 14, 1880 – 1947), known as W. T. Wallace, was a Canadian-English artist and designer.

Wallace was born in Milton, Ontario in 1880. He studied at the Ontario College of Art and was a member of the Toronto Art Students' League. He took his first job with the Toronto Lithographing Company, later becoming a staff artist and reporter at Saturday Night.

In 1902 Wallace immigrated to England with his business partners, Archibald Abernathy Martin, Thomas Garland Greene and Norman Mills Price. The group briefly studied at Goldsmiths' Technical and Recreative Institute and the Westminster School of Art before establishing Carlton Studios, an advertising and publishing graphics house based in London.

Carlton Studios became the largest graphic design company in the United Kingdom, reaching a clientele that included Boots the Chemists, Sandeman and State Express 555. The firm also claimed to have introduced the "studio idea" to Great Britain. In December 1903 J. E. H. MacDonald, future co-founder of the Group of Seven, joined the company; notable artists such as Albert Angus Turbayne and Alfred Garth Jones were also employed at Carlton.

During the First World War, business for the studio became increasingly difficult. As chairman of the Sales and Advertising Syndicate Wallace decided that the company should be wound up voluntarily from December 1914. He later undertook work for the Ministry of Labour and National Service and finally joined the Labour Supply and Housing Division in the Admiralty, working there as an administrative assistant until the end of the war.


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