WiLL VS
| WiLL Vi series NCP19 | |
|---|---|
| Overview | |
| Manufacturer | Toyota |
| Production | Jan 2000 – Dec 2001 |
| Assembly |
Ohira, Japan (Central Motors) Yokosuka, Japan (Kanto Auto Works) |
| Body and chassis | |
| Class | Compact |
| Body style | 4-door sedan |
| Layout | FF layout |
| Platform | NBC platform |
| Related | Toyota Vitz |
| Powertrain | |
| Engine | 2NZ-FE 1.3 L I4 DOHC |
| Transmission | 4-speed automatic |
| Dimensions | |
| Wheelbase | 2,370 mm (93.3 in) |
| Length | 3,760 mm (148.0 in) |
| Width | 1,660 mm (65.4 in) |
| Height | 1,600 mm (63.0 in) |
| Curb weight | 950 kg (2,090 lb) |
| WiLL VS series NZE127/ZZE127/ZZE128/ZZE129 | |
|---|---|
| Overview | |
| Manufacturer | Toyota |
| Production | April 2001 – April 2004 |
| Assembly |
Ohira, Japan (Central Motors) Yokosuka, Japan (Kanto Auto Works) |
| Body and chassis | |
| Class | Compact |
| Body style | 5-door hatchback |
| Layout | FF layout |
| Platform | MC platform |
| Related | Toyota Allex |
| Powertrain | |
| Engine |
1NZ-FE 1.5 L I4 DOHC 1ZZ-FE 1.8 L I4 DOHC 2ZZ-GE 1.8 L I4 DOHC |
| Transmission | 4-speed automatic 6-speed manual |
| Dimensions | |
| Wheelbase | 2,600 mm (102.4 in) |
| Length | 4,385 mm (172.6 in) |
| Width | 1,720 mm (67.7 in) |
| Height | 1,440 mm (56.7 in) |
| Curb weight | 1,220 kg (2,690 lb) |
| Chronology | |
| Successor | Toyota Auris |
| WiLL Cypha/VC series NCP7 | |
|---|---|
| Overview | |
| Manufacturer | Toyota |
| Production | September 2002 – July 2005 |
| Assembly | Ohira, Japan (Central Motors) |
| Body and chassis | |
| Class | Compact |
| Body style | 5-door hatchback |
| Layout | FF layout Optional AWD |
| Platform | NBC platform |
| Related | Toyota Vitz |
| Powertrain | |
| Engine |
2NZ-FE 1.3 L I4 DOHC 1NZ-FE 1.5 L I4 DOHC |
| Transmission | 4-speed automatic |
| Dimensions | |
| Wheelbase | 2,370 mm (93.3 in) |
| Length | 3,695 mm (145.5 in) |
| Width | 1,675 mm (65.9 in) |
| Height | 1,550 mm (61.0 in) AWD 1,535 mm (60.4 in) |
| Curb weight | 1,090 kg (2,400 lb) AWD 990 kg (2,180 lb) |
| Chronology | |
| Successor | Toyota Vitz |
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, , Ezaki Glico Candy, and (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at "willshop.com".
Toyota offered three individually designed cars, based on the mechanicals of existing Toyota models. The series was intended to appeal to markets that were not covered by Toyota's mainstream range, and to discover how commercially feasible such unusual designs were. The American Scion range is based on a similar concept. All WiLL vehicles were only sold in Japan, and only at Toyota Vista Store locations. When the WiLL project ended in 2004, Toyota stopped producing WiLL-branded vehicles, and renamed the Toyota Vista dealerships to Toyota NETZ, that coincided with the launch of the North American introduction of Scion, using lessons learned from the WiLL project.
The is a compact car, produced from 2000 to 2001, with distinctive styling combining elements of many cars. The WiLL Vi was designed by the then newly formed Virtual Venture Company, headed by Jim Shimizu. The unique-appearing rear window had earlier appeared on the Mazda Carol, the Ford Anglia (1959–1968), and the Citroen Ami. The "neo-retro" look represented a period in Japan where vehicles took on the styling of historic vehicles from the 1950s and 1960s, such as the Nissan Be-1, Nissan Figaro, Nissan Pao, the Toyota Origin, the Subaru Vivio, and the Mitsubishi Minica.
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