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Want Want

Want Want Holdings Limited
旺旺集團有限公司
Privately owned company
Industry Foods
Founded 1962
Headquarters Taipei, Taiwan
Area served
Taiwan
Key people
Tsai Eng-Meng, Chairman and CEO
Products snack foods, beverages
Website Want Want Holdings Limited

Want Want Holdings Limited (Want Want; Chinese: 旺旺集團有限公司; pinyin: Wàngwàng Jítuán Yǒuxiàn Gōngsī) is a food manufacturer from Taiwan. It is the largest rice cake and flavored drinks maker in Taiwan. It engages in the manufacturing and trading of snack foods and beverages. It operates over 100 manufacturing plants in Mainland China, 2 in Taiwan and employs over 60,000 people.

In 1962, Want Want began operations in the name of I Lan Foods Industrial Company Limited(宜蘭食品工業股份有限公司) in Yilan County, Taiwan, which manufactured canned agricultural products. It was founded by Mr. Tsai Eng Meng's father, Jonathan Shuai Qiang Ng.

In 1983, it collaborated with Iwatsuka Confectionery Company Limited, one of the top three Japanese rice cracker makers, to develop rice cracker market in Taiwan. It was practically a charity on Iwatsuka's side, and the only payoff to Iwatsuka was a mere 5% of the common stock of the company but it is now valued at $300M (three times as large as Iwatsuka [2221.jp]'s market value as of September 2009).

In 1987, it became the first Taiwanese operator to apply for the registration of the "Want Want" trademark in China. In 1992, it started its business in Mainland China.

In 1994, it commenced its first production plant in Changsha, Hunan. In 1996, it was listed on the in the name of Want Want Holdings Pte Ltd.

In 2007, Want Want Holdings Pte Ltd was delisted from the Singapore Stock Exchange. In 2008, its subsidiary, Want Want China Holdings Limited, was listed on the .


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