WXLP
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| City | Moline, Illinois |
|---|---|
| Broadcast area | Quad Cities |
| Branding | 97X |
| Slogan | The Quad Cities Classic Rock Station |
| Frequency | 96.9 MHz |
| First air date | November 1970 (as WMDR) |
| Format | Classic Rock |
| ERP | 50,000 watts |
| HAAT | 152 meters |
| Class | B |
| Facility ID | 13663 |
| Transmitter coordinates | 41°20′16″N 90°22′46″W / 41.33778°N 90.37944°W |
| Callsign meaning | W X LP = ("X" A reference to its branding "97X". "LP" as in long play form of record album) |
| Former callsigns | WMDR (1970–1975) WHTT (1975–8/31/1978) |
| Owner |
Townsquare Media (Townsquare Media Quad Cities License, LLC) |
| Sister stations | KBEA-FM, KBOB, KIIK-FM, KJOC |
| Webcast | Listen Live |
| Website | 97x.com |
WXLP is a Quad Cities area commercial classic rock radio station, licensed to Moline, Illinois. The station is owned by Townsquare Media, with studios located in Davenport, Iowa (along with the co-owned KJOC, KBEA-FM, KIIK-FM and KBOB) and transmitter located in Orion, Illinois.
WXLP is commonly and currently known as "97X" once again, after being known by the moniker "97 Rock" for a few years. The station's frequency is 96.9 MHz, and broadcasts at a power of 50,000 watts.
Serving the Quad City-area, 96.9 FM had two early formats before switching to its longtime rock format.
The station signed on in November 1970 as WMDR, a Christian-oriented station that also formatted beautiful music. Studios were co-located with the station's transmitter in Orion, Illinois. The station was a stalwart in the market for nearly five years before being purchased by KSTT Broadcasting, owners of the powerhouse Top 40 station KSTT-AM 1170.
The station moved to Davenport in 1975, changed its call letters to WHTT, and introduced an automated adult contemporary format known as Stereo 97 which it maintained for three years before switching to an automated country music format. WHTT was not able to bill advertising dollars or compete in the ratings with country music rival WHBF-AM, which had adopted the country format a year earlier. For many years WHBF-AM (aka "Country Sunshine Radio") was among the top-rated stations in the Quad Cities market, alongside Top 40 hit music stations KSTT-AM (1170) and KIIK 104FM.
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Wikipedia