WLLR-FM
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| City | Davenport, Iowa |
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| Broadcast area | Quad Cities |
| Branding | 103-7 WLLR |
| Slogan | The Quad Cities #1 Country! |
| Frequency | 103.7 MHz (also on HD Radio) 103.7-2 FM Alternative rock "ALT 104.5" |
| Translator(s) | 104.5 K283BV (Davenport, relays HD2) |
| First air date | 1948 (as WOC-FM) |
| Format | Commercial; Country |
| ERP | 100,000 watts |
| HAAT | 363 meters |
| Class | C0 |
| Facility ID | 60361 |
| Former callsigns | WOC-FM (1948-1972) KIIK (1972-1989) KUUL (1989-1998) |
| Affiliations | After Midnite with Blair Garner, American Country Countdown, Bob Kingsley's Country Top 40, CMT Country Countdown USA |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Sister stations | KCQQ, KMXG, KUUL, WFXN, WOC, KWQC-TV |
| Webcast | Listen Live! |
| Website |
1037wllr.com alt1045.iheart.com (HD2) |
WLLR-FM is a radio station licensed to Davenport, Iowa, United States, whose format is modern country music. The station's frequency is 103.7 MHz and it broadcasts at a power of 100 kW.
WLLR (commonly known as "No. 1 Country") is owned by iHeartMedia, Inc., with studios located in Davenport. Other stations located in the same complex are KMXG, KUUL-FM, KCQQ-FM, WFXN and WOC.
The Davenport allocation for 103.7 FM – representing the second FM station in the Quad Cities – dates to October 1948, when the station signed on as WOC-FM, a companion to its AM sister station, WOC (1420 AM). The station was owned by the Palmer family, a well-known Quad Cities family that started the Palmer College of Chiropractic.
As with most FM radio stations in the 1950s and 1960s, WOC-FM played mostly easy listening and classical music.
The frequency's first major format change came in February 1972, when WOC-FM became the Quad-Cities market's first full-time FM rock station. Adopting a contemporary hit radio format, the station's call letters changed to KIIK, and was known to fans as "KIIK 104." KIIK quickly became very popular with Quad City-area listeners, and soon became the market's top-rated station.
By the late 1980s, with new competitor station WPXR-FM ("Power 98.9") having taken over the CHR/Top 40 market, KIIK changed to a rock oldies station. As KUUL-FM, the station played music from the 1950s through early 1970s; the first song under the new format was "Nobody but Me" by The Human Beinz. The format change became effective in May 1989, and fans soon identified the "KUUL Red Radio" (a jumbo-sized boombox replica) with the station at its live remote broadcast sites.
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Wikipedia