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KMXG

KMXG
Mix 96 logo.png
City Clinton, Iowa
Broadcast area Quad Cities
Branding 96.1 Mix 96
Slogan Today's Hits and All Your Favorites
Frequency 96.1 MHz
First air date 1947
Format Commercial; Adult contemporary
Christmas music (Nov.-Dec.)
ERP 100,000 watts
HAAT 299 meters
Class C1
Facility ID 60359
Transmitter coordinates 41°37′58.0″N 90°24′38.0″W / 41.632778°N 90.410556°W / 41.632778; -90.410556
Callsign meaning K MIX G
Former callsigns KROS-FM (Clinton)
KSAY (Clinton)
KLIO (Quad Cities)
KMJC (Quad Cities, 1989-1993)
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Sister stations KCQQ, KUUL, WFXN, WLLR-FM, WOC, KWQC-TV
Webcast Listen Live
Website mix96online.com

KMXG (96.1 FM, "Mix 96/96.1 Mix 96") is a radio station licensed to Clinton, Iowa, whose format is adult contemporary. The station broadcasts at a power of 100 kW. Its transmitter is located on 225th Street in rural LeClaire in Scott County.

KMXG is owned by iHeartMedia, Inc., with studios located in Davenport, Iowa. Other stations located in the same complex are KUUL-FM, WLLR-FM, KCQQ-FM, WFXN and WOC.

KMXG originally had studios in Clinton and was co-owned with KROS 1340 AM. At that time, 96.1 had the call letters KROS-FM and later KSAY. During its run as KROS-FM, the station acted as a repeater for the AM signal, and later formatted beautiful music, much like other FM stations of the day.

During its years in Clinton, KSAY operated as a religious station serving primarily the Gateway area (Clinton and Jackson counties in Iowa; Whiteside and Carroll in Illinois) from 1974 until 1986. During this time, a February 1985 fire that struck the building where the studios for KSAY and KROS were located knocked the station off the air for several days; when the station returned to the air in a new studio, the first program was a two-hour show devoted to the fire and volunteers that helped get KROS-KSAY back on the air.

Upon 96.1 FM's move to the Quad Cities, the station was known as KLIO-FM (K-Lite) and formatted adult contemporary music. The call letters changed several years later to KMJC ("Magic 96") in November 1989 before adopting the current KMXG ("Mix 96") call sign in July 1993.

Starting in 2008, during the holiday season, Mix 96 switches to an all-holiday music format.

Sometime during the 2000s decade, KMXG began programming a "retro Saturday" block of music, focusing on hits of the 1980s with some hits from the 1970s and early 1990s mixed in. Syndicated programming added included Backtrax USA (both the 1980s and 1990s versions), Retro Pop Reunion and American Top 40: The 80s. With the demise of KUUL-FM's oldies format in 2012, several of KUUL's former programs were added to KMXG's weekend lineup, including American Top 40: The 70s, Into the 70s with John Landecker and The 70s with Steve Goddard. As such, Saturdays are devoted to 1980s and 1990s music, while Sundays feature music of the 1970s. For nearly two years, until format changes to classic hits and adult hits at WYEC and KQCS, respectively, KMXG's weekend programming was the only regularly scheduled classic hits radio programming, featuring music of the 1970s through 1990s, available in the Quad-Cities market.


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