KIIK-FM
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| City | DeWitt, Iowa |
|---|---|
| Broadcast area | Quad Cities |
| Branding | KIIK 104.9 |
| Slogan | Quad Cities Greatest Hits |
| Frequency | 104.9 MHz |
| First air date | January 1977 (in Geneseo, Illinois, as WRSQ-FM) |
| Format | Classic hits |
| ERP | 12,500 watts |
| HAAT | 143 meters |
| Class | C3 |
| Facility ID | 12234 |
| Former callsigns | WRSQ-FM (1977–1980) WGEN-FM (1980–1998) KQLI (1998–2000) KBOB-FM (2000–2014) KQCS (2014–2016) |
| Owner |
Townsquare Media (Townsquare Media Quad Cities License, LLC) |
| Sister stations | KBEA, KBOB, KJOC, WXLP |
| Webcast | Listen Live |
| Website | kiik1049.com |
KIIK-FM (104.9 FM) is a commercial radio station located in DeWitt, Iowa, broadcasting to the Quad Cities, Iowa area on 104.9 FM. Established in 1977 as WRSQ-FM, KIIK-FM is owned by Townsquare Media and broadcasts a classic hits format.
The Quad-Cities allocation for 104.9 MHz dates to 1977, when the city of license was Geneseo, Illinois. The station signed on as WRSQ-FM, the FM sister station of WGEN-AM (1500 kHz). The station formatted country music, along with community and farm news, local sports and St. Louis Cardinals baseball. The call letters were changed to WGEN-FM on October 6, 1980.
In 1996, both WGEN-AM and WGEN-FM were sold to Connoisseur Communications, owner of KJOC, KORB, WXLP and KBOB. For a time, the FM station was a repeater of KJOC's AM signal, while the AM signal was a simulcast of KBOB (at the time, located at 99.7 FM). By 1997, ownership of the AM and FM frequencies were split, and Connoisseur moved the city of license to DeWitt, Iowa; a new transmitter tower was built near Long Grove (about 7 miles south of DeWitt), and the studios were moved to Davenport in anticipation of its first new format under the new ownership.
KQLI employed a soft rock format at 104.9 for about two years, starting in March 1998. However, the station had minimal listenership, primarily due to its small coverage area and competition from the more powerful KMXG-FM.
In March 2000, when KQLI and sister stations KBOB, WXLP (aka 97X), KORB, and KJOC were sold to Cumulus Media, plans were already being formulated to revamp several of the company's radio stations, including 104.9 FM. The plan involved scrapping KQLI's soft rock format and moving KBOB's country format from 99.7 FM to 104.9 FM.
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