WWSB
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Sarasota-Bradenton-Venice- North Port, Florida United States |
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| City | Sarasota, Florida |
| Branding | ABC 7 (general) ABC 7 News (newscasts) |
| Slogan | Your Suncoast News, We're Here For You |
| Channels |
Digital: 24 (UHF) Virtual: 40 () |
| Affiliations | |
| Owner |
Calkins Media (Sale to Raycom Media pending) (WWSB License, LLC) |
| First air date | October 23, 1971 |
| Call letters' meaning | Sarasota & Bradenton |
| Former callsigns | WXLT-TV (1971–1986) |
| Former channel number(s) |
Analog: 40 (UHF, 1971–2009) Digital: 52 (UHF, until 2009) |
| Former affiliations | CBS / NBC (secondary throughout the 1970s) |
| Transmitter power | 90 kW |
| Height | 234 m |
| Facility ID | 61251 |
| Transmitter coordinates | 27°33′21″N 82°21′48″W / 27.55583°N 82.36333°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.mysuncoast.com/ |
WWSB, virtual channel 40 (UHF digital channel 24), is an ABC-affiliated television station located in Sarasota, Florida, United States. The station is owned by Calkins Media. WWSB maintains studio facilities located on 10th Street in the Rosemary District of Sarasota; it also operates a news bureau in Venice, and its transmitter is located on Rutland Road (County Road 675) in the unincorporated Manatee County community of Rye, about 5 miles (8.0 km) east-southeast of Parrish.
Even though WWSB broadcasts on digital channel 24 and its virtual channel is 40, it calls itself "ABC 7" because that is where most cable systems carry the station.
Due to this station's transmitter location and the changeover from analog to digital transmission, its coverage area expands as far north as northern Hillsborough and Polk Counties, south to Punta Gorda, and east to Avon Park and Sebring giving some over-the-air viewers a choice of two or three ABC affiliates depending on the location.
As a result, WWSB is technically a secondary ABC affiliate particularly for the eastern side of Tampa Bay. The city of Tampa itself is on the rim of WWSB's digital signal where receivable through indoor antennas. On cable, the station is the sole ABC affiliate on Comcast's Southern Sarasota County systems and it competes with Fort Myers-based WZVN-TV (also known on-air as "ABC 7") in DeSoto and Charlotte Counties. WWSB also competes with Orlando's aBC affiliate WFTV in Hardee County.
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