WWFF-FM
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| City | New Market, Alabama |
|---|---|
| Broadcast area | Huntsville, Alabama |
| Branding | 93.3 Nash Icon |
| Frequency | 93.3 MHz |
| First air date | July 1, 1962 (as WJIG-FM) |
| Format | Country |
| ERP | 14,500 watts |
| HAAT | 278.5 meters (914 ft) |
| Class | C1 |
| Facility ID | 65223 |
| Transmitter coordinates | 34°47′37″N 86°37′51″W / 34.79361°N 86.63083°W |
| Callsign meaning | W WolF F (former branding) |
| Former callsigns | WJIG-FM (1962-1973) WBGY-FM (1973-1986) WKQD (1986-1991) WHVK (1991-1995) WTZT (1/995-8/1995) WPZM (1995-2000) WXMR (2000-2002) WUSX (2002-2003) WHRP (2003-2007) |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WHRP, WUMP, WVNN, WVNN-FM, WZYP |
| Webcast |
Listen Live Listen Live via iHeartRadio |
| Website | 933nashicon.com |
WWFF-FM is an American radio station licensed to New Market, Alabama, and serving the Huntsville, Alabama, market. Owned by Cumulus Media, the station broadcasts a classic-leaning country music format branded as 93.3 Nash Icon. Studios are in Athens, Alabama while its transmitter is in Huntsville.
The station signed on originally as WJIG-FM in Tullahoma, Tennessee, in 1962 (simulcasting WJIG-AM). In 1987, the transmitter was moved to Elora, Tennessee, and the station began serving the Huntsville market.
The station has sported various formats over the years, including Disco (as "Boogie 93" WBGY-FM), CHR (as "The New Power 93 FM" WKQD), rock (as "93.3 The Ugly" WKQD), country (as "93.3 Huntsville's Country" WHVK, "93.3 The Twister" WTZT, "93.3 The Possum" WPZM, "US 93 FM" WUSX, and "93.3 The Wolf" WWFF-FM), and adult contemporary (as "Mix 93.3" WXMR). After an ownership change in 2003, it switched to a mainstream urban format (again called "Power 93.3"), originally playing Hip Hop and R&B music as WHRP to compete with heritage urban WEUP-FM. Over the course of several months in late 2005, the station gradually shifted from Hip Hop and R&B to Urban Adult Contemporary as "93.3 WHRP, The Adult Mix."
On April 5, 2006, Cumulus acquired 94.1 WXQW, and it immediately began simulcasting WHRP. On December 21, 2007, 94.1 WXQW switched to the WHRP call letters, and 93.3 was assigned WWFF-FM. The new WHRP maintained the Urban AC format, and on January 12, 2008, WWFF-FM switched back to country, again branded as "The Wolf".
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