WEUP-FM
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| City | Moulton, Alabama |
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| Broadcast area | Huntsville, Alabama |
| Branding | 103.1 WEUP |
| Slogan | "Tennessee Valley's #1 for The Most Hip Hop and R&B" |
| Frequency | 103.1 MHz |
| Repeater(s) | W222AK, W275AA, W238AD |
| First air date | 1987 |
| Format | Urban Contemporary |
| ERP | 11,500 watts |
| HAAT | 150 meters (492 feet) |
| Class | C3 |
| Facility ID | 36740 |
| Transmitter coordinates | 34°27′08″N 87°06′20″W / 34.45222°N 87.10556°W |
| Callsign meaning | "We Up" |
| Former callsigns | WXKI |
| Owner | Broadcast One (Hundley Batts, Sr. & Virginia Caples) |
| Sister stations | WEUP (AM), WEUV, WEUZ, WHIY |
| Webcast | Listen Live |
| Website | 103weup.com |
WEUP-FM (103.1 FM, "103.1 WEUP") is an urban contemporary formatted radio station that serves Huntsville, Alabama, and most of the Tennessee Valley in north Alabama, United States. WEUP-FM is known as "103.1 WEUP", often pronounced "103.1 'We Up'", and simulcast on WEUZ (92.1 FM) as well as several translators. The station's studios are located along Jordan Lane (SR 53) in Northwest Huntsville, and its transmitter is located east of Moulton, Alabama, its city of license.
WEUP (AM) began broadcasting on March 20, 1958, on a 100-watt 1600 kHz AM station owned by Leroy and Viola Garrett, who became the first African-American owners of a radio station in the state of Alabama. WEUP-AM first broadcast from a pink trailer in the grounds of Syler Tabernacle Church in Huntsville, before moving to its present studios on Jordan Lane. The station's format was a mixture of urban contemporary gospel and soul music as well as news and public affairs catering to the interests of the Tennessee Valley's black population, everyday from sunrise to 6 p.m.
The Garretts made history when they testified before a congressional committee in 1963, the outcome of which resulted in the change of a Federal Communications Commission law regulating 24-hour broadcasts in the 1960s. That year WEUP-AM began 24-hour broadcasts, yet another milestone for urban radio.
Viola Garrett decided to sell the station in 1987 after the death of her husband, Leroy. Later that year, Hundley Batts, Sr. and Dr. Virginia Caples, another married couple, assumed the ownership and operation of WEUP. They also acquired another station, WEUZ-FM (92.1 FM), licensed to Minor Hill, Tennessee, (just north of the Alabama border) and brought WEUP onto the FM broadcast airwaves.
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