WUMP
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| City | Madison, Alabama |
|---|---|
| Broadcast area | Huntsville, Alabama |
| Branding | SportsRadio 730 The UMP |
| Slogan | "The Tennessee Valley's Sports Authority" |
| Frequency | 730 kHz |
| Translator(s) | 103.9 W280BA (Madison) |
| First air date | 1983 (as WABT at 1360) |
| Format | Sports |
| Power | 1,000 watts (day) 129 watts (night) |
| Class | D |
| Facility ID | 39590 |
| Transmitter coordinates | 34°41′46″N 86°44′19″W / 34.69611°N 86.73861°W |
| Callsign meaning | UMPire |
| Former callsigns | WABT (1982-1985) WDKT (1985-1991) WKMW (1991-1993) WBBI (1993-1995) |
| Former frequencies | 1360 kHz (1983-1985) |
| Affiliations | CBS Sports Radio |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WHRP, WVNN, WVNN-FM, WWFF-FM, WZYP |
| Webcast |
Listen Live Listen Live via iHeart |
| Website | 730ump.com |
WUMP (730 AM, "SportsRadio 730 The UMP") is a sports talk formatted radio station licensed to Madison, Alabama, where its transmitter tower is located. WUMP primarily serves the Huntsville, Alabama, market, though its studios are located in Athens. The station is owned by Cumulus Media, based in Atlanta, Georgia.
The UMP currently is the home of The Cube Show (with Cole Cubelic and Arky Shea) that airs weekday mornings 6a–10a. The JOX Roundtable follows from 10a to 2p. The afternoon drive is anchored by The Thom Abraham Show from 2p-6p. Weekend programming includes the Sports Flood on Saturdays 9a–11a. Evening radio includes CBS Sports Radio when not preempted by live sporting events.
The UMP is the Tennessee Valley's leader in live sports thanks partly to its affiliation with Westwood One. The UMP airs all prime-time NFL games including Sunday Night Football, Monday Night Football, Thursday Night Football and the specialty prime-time games on Thanksgiving, Christmas and Saturday games. This is addition to the Sunday afternoon doubleheader.
The UMP is an affiliate of the Alabama Crimson Tide carrying every football and basketball games, the baseball slate against SEC teams and postseason and a selection of women's basketball games.
Part of the UMP's affiliation with Westwood One allows the UMP to carry a large package of NCAA basketball games, March Madness, Frozen Four College World Series, Women's College World Series and select NHL games including the Winter Classic and the NHL Playoffs concluding with the Stanley Cup.
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