WVOR
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| City | Canandaigua, New York |
|---|---|
| Broadcast area | Rochester area/Finger Lakes |
| Branding | Sunny 102.3 |
| Slogan | Canandaigua's Variety Station Canandaigua's Christmas Station (Nov.-Dec.) |
| Frequency | 102.3 MHz(also on HD Radio) 102.3-2 FM: Oldies ("Cool Oldies") |
| First air date | July 16, 1974 (as WCGR-FM) |
| Format |
Soft Adult Contemporary Christmas music (Nov.-Dec.) |
| ERP | 3,400 watts |
| HAAT | 86 meters |
| Class | A |
| Facility ID | 8505 |
| Transmitter coordinates | 42°51′47.00″N 77°19′22.00″W / 42.8630556°N 77.3227778°W |
| Callsign meaning | W Voice Of Rochester |
| Former callsigns | WCGR-FM (1974–1975) WFLC (1975–1989) WLKA (1989–1996) WMHX (1996–1998) WISY (1998–1999) WMAX-FM (July 30–August 2, 1999) WISY (1999–2006) |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Sister stations | WAIO, WDVI, WHAM, WHTK, WKGS, WNBL |
| Webcast | Listen Live (via iHeartRadio) |
| Website | radiosunny.iheart.com |
WVOR (102.3 FM) is a radio station broadcasting a soft adult contemporary format. Licensed to Canandaigua, New York, USA, the station serves the Rochester area. The station is owned by iHeartMedia, Inc.. Its studios are located at the One HSBC Plaza building in downtown Rochester, and its transmitter site is in Canandaigua. The station also plays Christmas music during the holidays.
The station went on the air July 16, 1974 as WCGR-FM, a simulcast of middle-of-the-road station WCGR (1550 AM). It became WFLC in 1975 and dropped the WCGR simulcast in favor of country music; the call letters stood for "Wayne Finger Lakes Country." The call letters changed to WLKA on May 15, 1989. On February 19, 1996, the station changed its call sign to WMHX; the station then changed to WISY on March 1, 1998, to WMAX-FM on July 30, 1999, back to WISY on August 2, 1999. and to the current WVOR on June 27, 2006. The WVOR call sign was "parked" on 102.3 after the station that held that call sign, a heritage Rochester FM station now known as WDVI, changed its call sign and format in 2006. WVOR now has an HD 2 channel, an oldies format.
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