WKGS
 |
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| City | Irondequoit, New York |
|---|---|
| Broadcast area | Rochester, New York |
| Branding | KISS 106.7 |
| Slogan | All The Hits For Rochester |
| Frequency | 106.7 MHZ (also on HD Radio) 106.7-2 FM: "Club Jams Dance" |
| First air date | 1992 |
| Format | Rhythmic Top 40 |
| ERP | 4,600 watts |
| HAAT | 114 meters |
| Class | A |
| Callsign meaning | KGS = KISS |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Sister stations | WAIO, WDVI, WHAM, WHTK, WNBL, WVOR |
| Website | KISS 106.7's website |
WKGS ("KISS 106.7") is a Rhythmic Top 40 station licensed to Irondequoit, New York, and serves the Rochester area. The iHeartMedia, Inc. outlet broadcasts at 106.7 MHz with 4,600 watts effective radiated power. Its studios are located at the One HSBC Plaza building in downtown Rochester, and its transmitter site is in Brighton.
The 106.7 frequency was one of the first "Docket 80-90" drop-in FM channels to sign on in the Rochester market. A construction permit for the channel was granted to Auburn Cablevision of Auburn, New York in 1990, initially under the calls WQHJ and then WOSB. New calls WMAX-FM were granted on March 5, 1992, and the station signed on shortly thereafter from studios at 412 State Street in Rochester and a transmitter atop the Seneca Towers apartment building on Seth Green Drive in Rochester.
WMAX-FM was the first adult album alternative station in the market, quickly developing a cult following despite limited signal reach in the outlying suburbs.
In 1996, Auburn Cablevision purchased WLKA (102.3) in Canandaigua, New York, converting the station to a simulcast of WMAX-FM as "106.7 and 102.3 the Max" and extending the format's reach into the southeastern Rochester suburbs and northern Finger Lakes region. WLKA changed calls to WMHX on February 19, 1996.
In 1997, Auburn Cablevision sold WMAX-FM, WMHX and sister station WRCD to Jacor Communications (which was soon absorbed by Clear Channel Communications, now known as iHeartMedia), which moved the station to its studios in Rochester's Midtown Plaza.
On February 18, 1998, "The Max" was replaced with an automated soft adult contemporary format known as "Sunny." On March 1, 1998, WMAX-FM changed call letters to WYSY, with WMHX becoming WISY. (The WMAX-FM call letters were moved to the former WRCD on 107.3.)
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Wikipedia