WUWM
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| City | Milwaukee, Wisconsin |
|---|---|
| Branding | Milwaukee Public Radio |
| Frequency | 89.7 MHz |
| First air date | September 9, 1964 |
| Format | Non-commercial Public radio |
| ERP | 13,500 watts |
| HAAT | 289 meters (948 feet) |
| Class | B |
| Facility ID | 4285 |
| Transmitter coordinates | 43°05′26″N 87°53′50″W / 43.09056°N 87.89722°W |
| Callsign meaning | University of Wisconsin-Milwaukee |
| Owner |
University of Wisconsin–Milwaukee (Board of Regents, University of Wisconsin System) |
| Webcast | Listen Live |
| Website | www.wuwm.com |
WUWM (89.7 FM, "Milwaukee Public Radio") is the flagship National Public Radio station in Milwaukee, Wisconsin. It is owned and operated by the University of Wisconsin–Milwaukee and licensed to the Board of Regents of the University of Wisconsin System. A unit of the UW-Milwaukee College of Letters and Science, the station transmits from the WITI TV Tower in Shorewood, and is based on the seventh floor of Chase Tower in downtown Milwaukee, moving there from facilities in the nearby Shops of Grand Avenue in mid-January 2010.
WUWM airs programming from NPR, Public Radio International, American Public Media, and also airs BBC World Service in the overnight hours, with much of the weekend entertainment programming scheduled purposefully to avoid duplication with Wisconsin Public Radio's WHAD (90.7). WUWM also airs considerable amounts of local programming and also fills airtime with adult album alternative music, including a weekly program hosted by longtime Milwaukee radio personality (and early WUWM staff member) Bob Reitman called It's Alright Ma, It's Only Music. Until December 2013, the station's HD Radio HD2 subchannel consisted of an automated AAA station known as The Deuce. The HD transmitter broke down in December 2013, and WUWM opted not to replace it due to lack of demand. According to station general manager Dave Edwards (who is also the chairman of the NPR board), the HD2 stream only attracted 200 listeners per week, not nearly enough to make it worth the effort to bring the HD transmitter back online.
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