Bob Reitman

Robert "Bob" Reitman (born December 1941 ) is an FM radio personality (disc jockey, or deejay) from Milwaukee, Wisconsin, USA. Reitman was a pioneer in freeform radio, also known as "underground radio", and has been playing album-oriented rock music and providing on-air commentary for over 45 years at various radio stations in the Milwaukee market. He is currently semi-retired, but continues to host a show once a week on WUWM, the Milwaukee Public Radio station where he got his start. His primary inspiration is Bob Dylan.

Reitman, son of an FBI agent, was born in Enid, Oklahoma and raised in the Milwaukee area village of Whitefish Bay. He received an English degree from Marquette University and a graduate degree in Urban Education from the University of Wisconsin–Milwaukee (UWM). His early interests included poetry, and it was while he was performing poetry to music in coffee shops that he was asked to take over a poetry show on WUWM (89.7 FM, "Milwaukee Public Radio") the National Public Radio station in Milwaukee, Wisconsin owned and operated by UWM. He was soon doing his own music show "It's Alright Ma, It's Only Music", one of the first "underground" FM music shows in the freeform style, where the disc jockey has full creative control and essentially makes up the programming as he goes along. The style was known for the hushed tones of the radio announcer in contrast to the blaring, shouting style of many AM radio personalities of the time, as well as the playing of long, extended album cuts (often from the deejay's personal collection), creative song sequencing across genres, and a general counterculture atmosphere that focused on the music rather than the announcer. The title of the show was taken from the Bob Dylan song It's Alright, Ma (I'm Only Bleeding) and Dylan's music would continue to be the dominant theme of Reitman's career. In 1967, he was also one of the founders of Milwaukee's first underground newspaper, Kaleidoscope.

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