WUKS
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| City | St. Pauls, North Carolina |
|---|---|
| Broadcast area | Fayetteville, North Carolina |
| Branding | Old School 107.7 Jamz |
| Slogan | Everything that Jamz |
| Frequency | 107.7 MHz |
| First air date | 1997 |
| Format | Urban adult hits |
| ERP | 5,200 watts |
| HAAT | 200 meters (660 ft) |
| Class | C3 |
| Facility ID | 39239 |
| Transmitter coordinates | 34°52′17″N 79°08′49″W / 34.87139°N 79.14694°W |
| Callsign meaning | W U KiSs (previous branding) |
| Former callsigns | WLRD (1994-1997) |
| Affiliations | Tom Joyner Morning Show, Tunein Radio |
| Owner |
Beasley Broadcast Group, Inc. (Beasley Media Group, LLC) |
| Sister stations | WAZZ, WFLB, WKML, WYDU, WZFX |
| Webcast | Listen Live |
| Website | 1077jamz.com |
WUKS (107.7 FM) is a radio station broadcasting an urban adult hits format. Licensed to St. Pauls, North Carolina, USA, the station serves the Fayetteville area. The station is currently owned by Beasley Broadcast Group, Inc., through licensee Beasley Media Group, LLC, and features programing from ABC Radio.
On October 14, 1994, Lumbee Regional Development Association, owner of gospel station WYRU in Red Springs, added a 6,500-watt FM station called WLRD. With 100,000-watt WZFX the only urban contemporary station in the Fayetteville market since 1990, "The Flava" would play the hottest new artists mixed with old school.
By Spring 1997, WLRD ranked third, behind WZFX and WKML, in the Arbitron ratings. Later that year, Beasley Broadcasting purchased WYRU and WLRD from Lumbee Regional Development Association for about $1.2 million. The company had also purchased WZFX, and briefly aired that station's programming on WLRD.
On August 11, 1997 WLRD became Kiss 107.7, playing a more adult version of urban contemporary known as "The Touch," with artists such as Al Green, Whitney Houston, Patti Labelle, and Earth, Wind and Fire. The station changed its call letters to WUKS, increased its power to 25,000 watts, and added Tom Joyner in the mornings. Later, Kiss added live DJs and, for a while, moved more in an adult contemporary direction with George Michael, Dave Koz, The Temptations, Bobby Womack, The Chi-Lites, Babyface, and Kenny G.
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