WAZZ
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| City | Fayetteville, North Carolina |
|---|---|
| Branding | Sunny 94.3 |
| Slogan | Soft Hits |
| Frequency | 1490 kHz |
| Translator(s) | 94.3 W232CI (Fayetteville) |
| First air date | February 18, 1948 (as WFLB) |
| Format | Soft Adult Contemporary |
| Audience share | 1.0, #19 (Fa'07, R&R) |
| Power | 1,000 watts (unlimited) |
| Class | C |
| Facility ID | 72058 |
| Transmitter coordinates | 35°03′45″N 78°54′30″W / 35.06250°N 78.90833°W |
| Callsign meaning | Radio the way it WAZZ (pronounced like "was") |
| Former callsigns | WFLB (2/18/48-3/01/97) |
| Affiliations | Westwood One |
| Owner |
Beasley Broadcast Group, Inc. (Beasley Media Group, LLC) |
| Sister stations | WFLB, WKML, WYDU, WUKS, WZFX |
| Webcast | Listen Live |
| Website | sunny943.com |
WAZZ (1490 AM, "Sunny 94.3") is a soft adult contemporary radio station in Fayetteville, North Carolina, owned by Beasley Broadcast Group, Inc., playing "Soft Hits Radio the way it WAZZ".
The station currently employs an adult standards format and carries sports programming from the Campbell Fighting Camels (NCAA) and Charlotte Bobcats (NBA). The station is also an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.
WFLB signed on February 18, 1948 with John M. Croft as general manager. WFLB was a commercial radio station in Fayetteville, North Carolina. Significant local programs produced by the station included 3-B Time, with disc jockey Bill Bowser, in 1948.
In the 1950s, the station signed on a TV outlet, WFLB-TV 18, which folded later in the 1950s.
Starting in the mid-1950s, WFLB played what was called Top 40.
Newsman Johnny Joyce was the leading radio news anchor in Fayetteville. He worked at WFLB (AM) until the late 1970s where he joined WFAI (AM).
In the late 1970s, WFLB (AM) was a top 40 powerhouse in Fayetteville, North Carolina radio market. The station featured on air personalities Larry "Records" Cannon, Andy "Stonewall" Jackson, Debbi Tanna, John Braxton and Mark McKay. Mark McKay currently is 25-year veteran sports anchor for CNN.
In 1991, station owners Henry Hoot and Rev. Gardner Altman also owned WFAI, which began playing traditional gospel artists such as Shirley Caesar, Willie Neal Johnson and The Gospel Keynotes, and the Rev. James Cleveland, while WFLB would play The Kingsmen, Chuck Wagon Gang and The Bishops.
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