WTRV
 |
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| City | Walker, Michigan |
|---|---|
| Broadcast area | Grand Rapids, Michigan |
| Branding | 100.5 The River |
| Slogan | Lite and Relaxing |
| Frequency | 100.5 MHz |
| First air date | 1993 (as WQFN) |
| Format |
Soft AC Christmas music (Nov.-Dec.) |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 72529 |
| Callsign meaning | W The RiVer |
| Former callsigns | WQFN (9/20/1991-6/26/1998) |
| Owner |
Townsquare Media (Townsquare Media of Grand Rapids, Inc.) |
| Sister stations | WFGR, WGRD-FM, WLHT-FM, WNWZ |
| Webcast | Listen Live |
| Website | rivergrandrapids.com |
WTRV (100.5 FM, "The River") is a radio station broadcasting a soft, gold-leaning adult contemporary format. The station is licensed to Walker, Michigan, and serves the Grand Rapids, Michigan market. Its signal can be heard as far south as Otsego, Michigan, far east as Ionia, Michigan, and as far north as Fremont, Michigan
For the first decade or so of its existence as WTRV, the station featured a MOR/soft AC format featuring a mix of soft oldies and selected more recent songs, from artists such as Carpenters, Barry Manilow and Barbra Streisand who were no longer played on competitor and former easy listening station WOOD-FM 105.7. WTRV now features a softer, gold-leaning version of the Mainstream AC format formerly heard on sister station 95.7 WLHT, which has shifted to Hot AC since 2009.
At the beginning of 2015, the station scaled back on current/recurrent music and added more softer gold tracks dating back to the 1970s, resulting in selected previously dropped tracks by artists such as the Carpenters and Manilow being re-added into rotation and becoming a younger-skewing version of the original "River" with core artists including Celine Dion, Billy Joel, Elton John, Daryl Hall and John Oates and Rod Stewart. The station's sound now resembles that of gold-based soft AC stations such as WFEZ in Miami, Florida and the former KIFM in San Diego, California.
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Wikipedia