WLHT-FM
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| City | Grand Rapids, Michigan |
|---|---|
| Broadcast area | Grand Rapids, Michigan |
| Branding | Channel 95-7 |
| Slogan | Today's Best Mix |
| Frequency | 95.7 MHz (also on HD Radio) |
| Translator(s) | 104.9 W231DD (Grand Rapids, relays HD2) |
| First air date | February 26, 1962 (as WKLW) |
| Format | FM/HD1: Adult Top 40 HD2: Urban AC "Magic 104.9" (WNWZ simulcast) |
| ERP | 40,000 watts |
| HAAT | 168 meters |
| Class | B |
| Facility ID | 37457 |
| Callsign meaning | LigHT Music (previous format) |
| Former callsigns | WZZR-FM (1977-2/4/84) WZZM-FM (1965-1977) WKLW (1962-1965) |
| Owner |
Townsquare Media (Townsquare Media of Grand Rapids, Inc.) |
| Sister stations | WFGR, WGRD-FM, WNWZ, WTRV |
| Webcast | Listen Live |
| Website | mychannel957.com |
WLHT-FM (95.7 FM, "Channel 95.7"), is a hot adult contemporary music formatted radio station in Grand Rapids, Michigan owned by Townsquare Media. Until late April 2006, the station was the home of the husband-and-wife morning team of Dave & Geri.
WLHT-FM is also licensed for HD Radio operation, and features WNWZ on its HD-2 subchannnel.
The station signed on the same day as WOOD-FM (now WSRW-FM) in 1962. The original call letters of 95.7 FM were WKLW. In the mid-1960s, the station came into common ownership with WZZM-TV Channel 13 and became WZZM-FM. 96 WZZM 96 was spelled the same upside down as right-side up. By 1967, the station was block-programmed, with country music in the morning, Top 40 hit music in afternoon drive, and MOR music at night. Then, in 1968, WZZM-FM converted its format to full-time Top 40. WZZM-FM was one of the first FM Top 40s in Michigan to pose a serious challenge to its AM competition: by the end of 1970 it was ahead of WLAV (1340 AM) and WGRD (1410 AM) in several dayparts, including at night, when the AM competition either had poor signals or was off the air, and on the weekends.
In 1971, WZZM-FM picked up a serious competitor when WGRD added an FM signal at 97.9 (formerly WXTO). The reborn WGRD was an instant success. WZZM reacted by evolving its format into a Top 40/AOR hybrid better known as [[Contemporary Hit Radio}CHR]], and then in 1972, into a Top 40/oldies hybrid. The station gained a "second wind" of sorts and posted a #1 12+ Arbitron showing in Grand Rapids in the summer of 1973, but ratings quickly dropped off again afterwards. WZZM-FM, which in 1977 changed its calls to WZZR and adopted the names "Rockradio The New Z96" along that is their slogan "The Wizard of Rock 'N' Roll!", WZZR continued to struggle through the rest of the 1970s and into the 1980s, shifting back and forth between Top 40/Adult Contemporary. In 1983 WZZR tweaked its format from CHR into a Rock of the Eighties-type format, but ratings remained low.
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Wikipedia