WNWZ
| City | Grand Rapids, Michigan |
|---|---|
| Branding | Magic 104.9 |
| Slogan | Today's R&B and Old School |
| Frequency | 1410 kHz |
| Translator(s) | 104.9 W285FO (Grand Rapids) |
| Repeater(s) | 95.7-2 WLHT-HD2 |
| First air date | 1948 (as WGRD) |
| Format | Urban Adult Contemporary |
| Power | 1,000 watts (daytime) 48 watts (nighttime) |
| Class | D |
| Facility ID | 55648 |
| Callsign meaning | W NeWZ (former news branding) |
| Former callsigns | WRCV (7/5/96-9/4/98) WGRD (5/14/90-7/5/96) WKTH (3/17/86-5/14/90) WXQT (6/29/81-3/17/86) WGRD (1948-6/29/81) |
| Owner |
Townsquare Media (Townsquare Media of Grand Rapids, Inc.) |
| Sister stations | WFGR, WGRD-FM, WLHT-FM, WTRV |
| Webcast | Listen Live |
| Website | mymagic941.com |
WNWZ (1410 AM, "Magic 104.9") is a radio station broadcasting an urban adult contemporary format, licensed to Grand Rapids, Michigan.
The station is simulcast on FM translator W285FO (104.9), licensed to Grand Rapids, and the HD2 subchannel of Hot adult contemporary sister station WLHT 95.7.
The station first began broadcasting under the WGRD call sign in 1948. As AM 1410 was originally a daytime-only station, the WGRD calls stood for Grand Rapids Daytime. The station adopted the Top 40 music format in 1959 and was a top-rated station in the Grand Rapids market during the late 1950s and early 1960s, though the station had lost ground to WLAV 1340 and WZZM-FM 95.7 by the end of the decade. WGRD made a number of formatic adjustments in the mid-1960s in response to its falling ratings, shifting to an adult contemporary format in 1964 and then to a Top 40/oldies mix the following year before tweaking back to Top 40 in 1967. WGRD reclaimed its market dominance after it added an FM signal at 97.9 MHz in 1971 (formerly WXTO), though AM 1410 was relegated to being a simulcast of the FM signal.
In 1981, WGRD dropped its simulcast (middays were shadowcast) of the FM station and switched to a "Big Band" Music of Your Life format as WXQT. In 1984, WXQT flipped to oldies as "GREAT GOLD 14-K", which stood for "14 Karat Gold", focusing on pop oldies from 1958-1972. Under the direction of PD Allen Jackson, "The NEW 14-K" featured Jack Stack (who had done mornings on WGRD and WLAV back in the 1960s) mornings, Rich Kennedy middays, Larry Olek afternoons and Pugs Stella evenings. The station earned a respectable 2.4 share 12+ in the Summer 1984 Arbitron. In 1986, the local lineup was dropped in favor of the ABC/Satellite Music Network "Pure Gold" satellite format. Ratings crashed to a 0.9 share in the summer of 1986 Arbitron, under the new call sign WKTH.
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Wikipedia