WSNO
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| City | Barre, Vermont |
|---|---|
| Broadcast area | Central Vermont |
| Branding | 105.7 The Beat |
| Slogan | Central Vermont's Hit Music Station |
| Frequency | 1450 kHz |
| Translator(s) | 105.7 W289CH (Barre) |
| First air date | October 13, 1959 |
| Format | Top 40 (CHR) |
| Power | 1,000 watts (unlimited) |
| Class | C |
| Facility ID | 34813 |
| Transmitter coordinates | 44°11′40″N 72°30′52″W / 44.19444°N 72.51444°W |
| Callsign meaning | "Snow" |
| Owner | Great Eastern Radio, LLC |
| Sister stations | WRFK, WWFY |
| Webcast | Listen Live |
| Website | www |
WSNO (1450 AM; "105.7 The Beat") is a radio station licensed to serve Barre, Vermont. Established in 1959, the station is owned by Jeffrey Shapiro's Great Eastern Radio. The station broadcasts a top 40 format. WSNO's programming is also heard on translator W289CH (105.7 FM)
The station has been assigned the WSNO call letters by the Federal Communications Commission.
WSNO signed on October 13, 1959. The original owners, JKL Broadcasting Company, sold the station to Robert Kimel and Bessie Grad, owners of WWSR in St. Albans, in 1960. By 1961, the station had affiliated with the CBS Radio Network. By 1970, WSNO had a middle of the road format, with twelve hours weekly of country music. In 1980, the station shifted to a full-time country music format. The station had added an affiliation with Mutual by 1993, while remaining a CBS affiliate. In 1996, the station switched to a news/talk format.
Kimel sold WSNO and sister station WORK (107.1 FM, now WRFK to Bull Moose Broadcasting in 1997; two years later, the stations were purchased by Vox Radio Group.Nassau Broadcasting Partners acquired most of Vox's northern New England radio stations in 2004.
WSNO, along with 29 other Nassau stations in northern New England, was purchased at bankruptcy auction by Carlisle Capital Corporation, a company controlled by Bill Binnie (owner of WBIN-TV in Derry), on May 22, 2012. The station, and 12 of the other stations, were then acquired by Vertical Capital Partners, controlled by Jeff Shapiro. The deal was completed on November 30, 2012. The Vertical Capital Partners stations were transferred to Shapiro's existing Great Eastern Radio group on January 1, 2013.
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