WSIM
| City | Lamar, South Carolina |
|---|---|
| Broadcast area | Florence, South Carolina |
| Branding | Star 93.7 |
| Frequency | 93.7 MHz |
| Repeater(s) | 97.1 W246AW (Florence) |
| Format | Hot AC |
| ERP | 2,800 watts |
| HAAT | 147.9 meters |
| Class | A |
| Facility ID | 55269 |
| Transmitter coordinates | 34°12′12.00″N 79°51′52.00″W / 34.2033333°N 79.8644444°W |
| Former callsigns | WXMA (1990-1992) WKHT (1992-2003) |
| Affiliations | ABC Radio |
| Owner | Community Broadcasters, LLC |
| Webcast | Listen Live |
| Website | star937.com |
WSIM (93.7 FM) is a radio station broadcasting a hot adult contemporary format. Licensed to Lamar, South Carolina, USA, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from ABC Radio . The programming was also simulcast on WDKD, which now airs W246BX, or "97.1 Frank FM", the HD-2 channel.
In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area. W246AW is now "97.1 Frank FM", while W255BD has been a translator for WOLH.
This station played oldies for several years with the slogan "Good Time Rock and Roll".
More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.
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