WOLH
| City | Florence, South Carolina |
|---|---|
| Broadcast area | Florence, South Carolina |
| Branding | ESPN 98.9 |
| Frequency | 1230 kHz |
| Translator(s) | 98.9 W255BD (Darlington) |
| First air date | 1937 |
| Format | Sports |
| Power | 1,000 watts unlimited |
| Class | C |
| Facility ID | 73400 |
| Transmitter coordinates | 34°13′48.00″N 79°44′49.00″W / 34.2300000°N 79.7469444°W |
| Former callsigns | WOLS (1937-2005) WTIX - 12/01/2005 WOLS - 06/22/2006 WOLH - 02/12/2008 |
| Affiliations | ESPN Radio |
| Owner | Community Broadcasters, LLC |
WOLH (1230 AM) is a radio station airing a sports format known as "ESPN 98.9". Licensed to Florence, South Carolina, USA, the station serves the Florence area. The station is owned by Community Broadcasters, LLC. The station's programming also airs on WHYM in Lake City and W255BD in Darlington.
WOLH at 1230 AM was once WOLS, signing on in 1937; it was the first radio station in Florence, South Carolina. WOLS was once owned and operated by Melvin Purvis (1903–1960), the former FBI agent credited with capturing or killing John Dillinger and Pretty Boy Floyd in the 1930s.
WOLS was home to the "Holiday Show" Hosted by Doug Williams. The program was on the air for 28 years before moving to television for another eight years.
WOLS was an adult standards station using the Stardust format. Most of its programming was also heard on WHYM. Both stations aired some Christian programming.
In 2003, WOLS was bought by the Colonial Radio Group and was known as "The Sports Animal."It featured Sporting News Radio programming and had a weekly sports talk radio show hosted by on-air personalities Jeff Andrulonis and Bradley Turner. When GHB Broadcasting sold the station and WHYM to Estuardo Rodriguez in 2006, the call letters WTIX were used. On February 12, 2008, the call sign was changed to WOLH so that the old call sign "WOLS" could be moved to a Charlotte, North Carolina station upon its switch to oldies. WOLH was then known as Radio Fiesta, with a Regional Mexican format, with programming also heard on WHYM, WODR and WFMO.
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