WRWB-FM
| City | Ellenville, New York |
|---|---|
| Broadcast area | Hudson Valley, eastern Catskills |
| Branding | Country 107.3 & 99.3 |
| Slogan | Continuous Country Favorites |
| Frequency | 99.3 MHz |
| First air date | 1970 (as WELV-FM) |
| Format | Country (WRWD-FM simulcast) |
| ERP | 115 watts |
| HAAT | 497 meters |
| Class | A |
| Facility ID | 63525 |
| Former callsigns | WELV-FM (1970-81,1984-1989) WDRE (1981-1984) WWWK (1989-95) WTHN (1995-2001) WFKP (2001-06) WRWC (2006-09) WKIP-FM (2009-2012) |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Webcast | Listen Live |
| Website | wrwdfm.com |
WRWB-FM is a radio station licensed to Ellenville, New York and serving an area including much of the Hudson Valley and the eastern parts of the Catskills. WRWB-FM is owned by iHeartMedia, Inc. and broadcasts on 99.3 MHz at 115 watts effective radiated power from a tower site on Shawangunk Ridge in Ellenville. The high elevation of this tower site gives the station a fringe coverage area that stretches from the Berkshire Mountains in Massachusetts to the Pocono Mountains in Pennsylvania.
The 99.3 frequency first signed on in 1970 as WELV-FM, sister to AM daytimer WELV (today's WJIP) and the first FM station in Ulster County outside of Kingston. The FM signal allowed WELV to extend its Middle of the Road programming with the two stations simulcasting during daytime hours with the FM continuing after the AM's signoff. This arrangement would continue until 1981, when WELV-FM would separate from the AM and switch to a Beautiful Music/Easy Listening format with mostly instrumentals. The station would be known as WDRE and be automated.
In January 1985, Eric Straus (grandson of Nathan Straus, then owner of WMCA in New York City) purchased the stations as the first stations in what would eventually become a regional group. The formats of both WELV and WDRE were dropped. WDRE reverted to the WELV FM call letters and began simulcasting its AM station, WELV again. The stations flipped to an Adult Standards format. Core artists included Frank Sinatra, Jack Jones, Neil Diamond, Kay Starr, Frankie Laine, Harry James, Carpenters, Nat King Cole, Tony bennett, Glenn Miller, Bing Crosby, Perry Como, Barry Manilow, The 5th Dimension, and others. The stations would also play softer Elvis Presley and Beatles songs. At some points, the stations played a few adult contemporary songs mixed in. The station ran a syndicated format, Unforgettable from 1985 to 1986 and then a locally based format until 1989.
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