Broadcast area | Tri-State (NY-NJ-CT)(AM) |
---|---|
Branding | Bloomberg Radio "Bloomberg Eleven-Three-O" |
Slogan | "Wall Street Listens. The World Listens." |
Frequency | 1130 kHz Sirius XM 119 |
First air date | 1922 |
Format | Financial News |
Power | 50,000 watts |
Class | A (clear-channel) |
Facility ID | 5869 |
Transmitter coordinates | 40°48′39″N 74°02′24″W / 40.81083°N 74.04000°WCoordinates: 40°48′39″N 74°02′24″W / 40.81083°N 74.04000°W |
Callsign meaning | Bloomberg Business Radio |
Affiliations |
Bloomberg Radio Fox News Radio |
Owner |
Bloomberg L.P. (Bloomberg Communications Inc.) |
Webcast | Listen Live (via iHeartRadio) |
Website | www |
WBBR (1130 AM) is a Class A clear-channel radio station broadcasting at 1130 AM in New York City. It serves as the flagship station of Bloomberg Radio, a service of Bloomberg L.P. a financial news format, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts.
The station's origins go back to 1922 as WAAM and 1925 as WODA. The station was acquired in 1934 by businessmen Milton H. Biow and Arde Bulova, who changed the call letters to WNEW, for "the NEWest thing in radio". A radio institution throughout the majority of the 20th century, WNEW was known for its music selection as well as its staff of radio personalities including Martin Block, Dee Finch, Gene Rayburn, Gene Klavan, Ted Brown and William B. Williams. WNEW is credited with pioneering the role of the disc jockey, as well as for developing the modern morning radio show format and debuting the first all-night radio show. In addition to its music and entertainment programming, WNEW featured an award-winning news desk and became "the voice of New York sports" for its coverage of New York Giants football games. After years of declining ratings and management changes in the 1980s, WNEW was purchased by Bloomberg L.P. in 1992 and changed call letters to WBBR.
The original Bloomberg Radio news format divided each hour of the day into six 10-minutes segments, each of which contained financial market updates, business headlines, traffic, weather, sports, a human interest piece or a general updates about cultural happenings. However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Each day, the station broadcasts more than 20 live interviews with economists, market analysts, authors and politicians on shows such as Bloomberg Surveillance with Tom Keene and Ken Prewitt which airs weekday mornings from 7 a.m to 10 a.m.