Milton H. Biow

Milton H. Biow
Born	Milton H. Biow 1893
Died	1976 (age 83)
Nationality	American
Occupation	Advertising executive
Spouse(s)	Eleanor Taub
Children	2, including Patricia Biow Broderick
Family	Matthew Broderick (grandson)

Milton H. Biow (1893-1976) was an American advertising executive who founded the Biow Company. Biow is recognized as one of the pioneers of the modern school of advertising.

Biow was born to a Jewish family. In 1917, Biow started a one-man advertising office in New York City, entering an industry then dominated by White, Anglo-Saxon Protestants. It quickly grew to become one of the largest advertising agencies in the United States topping $50 million in revenues at its highest winning major accounts such as Anacin, Pepsi‐Cola, Eversharp, Ruppert beer, Schenley whisky and Lady Esther cosmetics. Biow's agency was credited as the first to develop a national advertising campaign that used short and catchy advertising slogans on radio and television (such as "Bulova Watch Time" and Johnny's "Call for Philip Morris"). He was also responsible for bringing the The Lucy–Desi Comedy Hour to television and the Take It or Leave It to radio (which later became the $64,000 Question). In 1934, he purchased WBBR with Arde Bulova and changed the call letters to WNEW, for "the NEWest thing in radio". In 1956, he disbanded his agency after the loss of several major accounts. His firm was the starting point for many in the next generation of real estate executives including Norman B. Norman.

In 1964, Biow wrote Butting In: An Adman Speaks Out which told the story of his time in advertising. Biow and fellow Jews, Albert D. Lasker and Lawrence Valenstein, are widely credited with opening the advertising industry to the next generation of Jewish advertising professionals including: Arthur C. Fatt, Herbert D. Strauss, William Bernbach, Norman B. Norman, Maxwell Dane, Julian Koenig, Frederic S. Papert, Maxwell B. Sackheim; David R. Altman, Ernest Dichter, Stanley Arnold, and Monroe Green.

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