Norman B. Norman
| Norman B. Norman | |
|---|---|
| Born |
Norman B. Norman 1914 |
| Died | 1991 (age 77) Miami, Florida |
| Residence | Key Largo, Florida |
| Nationality | American |
| Education | B.A. Columbia University |
| Occupation | Advertising executive |
| Known for | co-founder of Norman, Craig & Kummel |
| Spouse(s) | Gail Snyder |
| Children | Peter Norman Susan Norman Blumenthal |
Norman B. Norman (1914-1991) was an American advertising executive who co-founded the Norman, Craig & Kummel advertising agency.
Norman B. Norman was born to a Jewish family in New York City. In 1934, he graduated from Columbia University. After school, he worked as an unpaid assistant at the Biow Agency founded by Milton H. Biow. After six months, he was given a salary of $5 a week, and after two years, he was making $25 per week. While at the Biow Agency, he worked in all areas of the business including research, new business, and account management. In 1942, he joined the United States Navy where he served during World War II on a minesweeper as a lieutenant; he was awarded a Bronze Star.
After the war, he worked for the Norman A. Mack & Company as an executive vice president and then in 1948, he accepted a position with the William H. Weintraub & Company. In 1955, he along with fellow Weintraub co-workers, Eugene H. Kummel and Walter Craig, bought the William H. Weintraub agency and renamed it Norman, Craig & Kummel. In 1957, he was elected president of the agency and pioneered the concept of what he called "emotional advertising" aimed at having the reader find himself inside the advertisement. The tenets were summed up in one word: P-E-O-P-L-E: Put people in the sell; Excitingly different look and sound; Open the way through the heart-not the head; Put in an important reason why; Living visuals people will talk about; Eliminate any non-preemptive selling proposition. The firm won many major clients including Colgate-Palmolive, Revlon, Ronson, Chanel, Liggett & Myers, and Olin Corporation. In 1956, the firm won the U.S. Democratic National Committee account and its presidential candidate Adlai Stevenson, going head-to-head with its rival Batten, Barton, Durstine & Osborn.
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