Revlon
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| Public | |
| Traded as | : REV |
| Industry | Cosmetics, skin care, fragrances and personal care |
| Founded | 1932 |
| Founder | Joseph & Charles Revson Charles Lachman |
| Headquarters | One New York Plaza New York, NY 10004 U.S. |
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Key people
|
Fabian Garcia (CEO) |
| Revenue |
 US$1.9 billion (2015)
|
 US$216 million (2015)
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US$56 million (2015)
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| Total assets |
US$1.97 billion (2015)
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Number of employees
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6,800 |
| Parent |
MacAndrews & Forbes: 60% (74% of votes) Fidelity Investments: 20% |
| Website | www |
Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company founded in 1932 and based in New York City.
Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. In six years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II, Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.
By the end of the war, Revlon was listed as one of America's top five cosmetic houses. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.
In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per share within 8 weeks.
In the 1960s, Revson segmented Revlon Inc into different divisions, each focusing on a different market. He borrowed this strategy from General Motors. Each division had its own target customer:
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Wikipedia