Bloomberg Radio
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| Broadcast area | worldwide |
|---|---|
| Branding | Bloomberg Radio |
| Format | Financial News |
| Owner |
Bloomberg L.P. (Bloomberg Communications Inc.) |
| Webcast | Listen live |
| Website | www |
Bloomberg Radio provides global business news programming 24 hours a day and is a service of Bloomberg L.P. The format is general and financial news, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts. On off hours, local stations may preempt with local sports play-by-play coverage such as college basketball, tennis and other sports coverage.
Bloomberg Radio is broadcast on radio stations around the United States, and directly operates four radio stations: WBBR (1130 AM) in New York City, WXKS (1200 AM) in Newton, Massachusetts, (serving the Boston area), KNEW (960 AM) in Oakland, California (serving the San Francisco bay area), and WDCH-FM (99.1 FM) in Bowie, Maryland, serving the Baltimore and Washington, D.C. area. Bloomberg purchased the first of these, WBBR (at the time designated as WNEW), in 1992, for $13.5 million. Bloomberg took over the operation of WXKS in the spring of 2013 and KNEW in the fall of 2014. Both stations are owned and operated by iHeartMedia, Inc. (formerly Clear Channel Communications), but are programmed by Bloomberg Radio under a local marketing agreement (LMA). On December 21, 2015, Bloomberg Radio launched a similar arrangement on CBS Radio-owned WNEW-FM, its first FM radio station. The call letters of WNEW-FM were later changed to WDCH-FM. Bloomberg Radio is also heard nationally on SiriusXM satellite radio channel 119.
The original Bloomberg Radio news format divided each hour of the day into six 10-minutes segments, each of which contained financial market updates, business headlines, traffic, weather, sports, a human interest piece or a general updates about cultural happenings. However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Bloomberg Radio is the world's only global business radio service. Its programming originates from London, England 1:00 a.m. to 5:00 a.m. Eastern Time (6:00 a.m. to 10:00 a.m. London Time). Its programming is co-anchored from New York and Hong Kong Sunday through Thursday 6:00 p.m. to 10:00 p.m. Eastern Time (Monday through Friday morning drive time in Asian countries.) In this way, Bloomberg Radio offers a start to the business day globally, via the Bloomberg Radio+ Mobile App and via its live stream on Bloomberg.com and the Bloomberg Terminal. During each day, the Bloomberg Radio broadcasts live interviews with economists, market analysts, and other influential newsmakers on shows such as Bloomberg Surveillance with Tom Keene and Michael McKee which airs weekday mornings from 7 a.m. to 10 a.m. Eastern Time.
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