WMSP
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| City | Montgomery, Alabama |
|---|---|
| Branding | Sports Radio 740 |
| Frequency | 740 kHz |
| Repeater(s) | 95.1-2 WXFX-HD2 |
| First air date | 1953 |
| Format | Sports |
| Power | 10,000 watts (day) 233 watts (night) |
| Class | B |
| Facility ID | 12316 |
| Transmitter coordinates | 32°25′18″N 86°09′51″W / 32.42167°N 86.16417°W |
| Callsign meaning | W Montgomery SPorts |
| Former callsigns | WBAM (1952-1985) WLWI (1985-1995) |
| Affiliations | CBS Sports Radio |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WHHY-FM, WLWI, WLWI-FM, WMXS, WXFX |
| Webcast |
Listen Live Listen Live via iHeart |
| Website | sportsradio740.com |
WMSP (740 AM, "Sports Radio 740") is a radio station licensed to serve Montgomery, Alabama, USA. The station is owned by Cumulus Media and the broadcast license is held by Cumulus Licensing LLC. Originally licensed in 1953 as WBAM, the station broadcast contemporary and country music before turning to sports talk under the WMSP callsign in 1995. The WMSP studios are located on the 3rd floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.
WMSP broadcasts a sports-talk format. Notable local programming includes Sportsline with John Longshore and Barry McKnight on weekday mornings and The Jox Roundtable Monday-Friday 10 A.M. till 2 P.M. On Sunday mornings, WMSP airs both the traditional service and the contemporary service of Frazer United Methodist Church.
The station is an affiliate of CBS Sports Radio. Network programming on WMSP includes assorted CBS Sports Radio shows on nights and overnights.
In addition to sports talk programming, WMSP airs Atlanta Braves Baseball, both Alabama Crimson Tide football games and Auburn Tigers football games as well as select daytime baseball games of the Southern League's Montgomery Biscuits.
This station first began licensed operations in 1953 as a daytime-only 50,000 watt AM station broadcasting on 740 kHz as WBAM. Owned and operated by the Deep South Broadcasting Company, WBAM broadcast area covered most of Alabama, Georgia, and Florida. "The Big BAM" aired a variety of music formats over the years, including Top 40 during the late-1960s and early-1970s, but by 1973 had settled on a country music format. As a daytimer, WBAM had to cease broadcasting each night at sunset and the station played "Dixie" as a sign-off.
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