WBAM
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| City | Montgomery, Alabama |
|---|---|
| Broadcast area | Montgomery Metropolitan Area |
| Branding | Bama Country 98.9 |
| Slogan | "Montgomery's Most Country" |
| Frequency | 98.9 MHz |
| First air date | 1953 AM 1978 FM |
| Format | Country |
| ERP | 100,000 watts |
| HAAT | 299 meters (980 feet) |
| Class | C1 |
| Facility ID | 16379 |
| Transmitter coordinates | 31°58′28″N 86°11′31″W / 31.97444°N 86.19194°W |
| Callsign meaning | AlaBAMa |
| Affiliations | Fox News Radio |
| Owner | Bluewater Broadcasting Company, LLC (Bluewater Broadcasting Company, LLC) |
| Sister stations | WACV, WGMP, WJWZ, WQKS-FM |
| Webcast | Listen Live |
| Website | bamacountry.com |
WBAM, also known as Bama Country 98.9, is a country music formatted radio station that serves the Montgomery Metropolitan Area, broadcasting on the FM band at a frequency of 98.9 MHz and licensed to Montgomery, Alabama. The station is locally owned and operated by Bluewater Broadcasting Company, LLC. The station's transmitter is located in the town of Grady, Alabama. The station's studios are located on Wall St. in Midtown Montgomery.
Because of the 60-year history and large coverage area, the WBAM call letters are well known throughout the deep south. They stand for AlaBAMa.
WBAM also participates in Montgomery rating survey by Arbitron (Market #150) and is monitored by Mediabase.
WBAM signed on in 1953 as AM 740. WBAM was a powerhouse at 50,000 watts, covering much of Alabama, Georgia, and Florida. From its earliest days, WBAM put on concerts for the Montgomery area. One of its earliest Big BAM Shows featured Elvis Presley as he ascended to fame, on the same bill with Roy Acuff. Hank Williams was another frequent live on-air performer.
WBAM became known as "The Big BAM" or "The Voice of the Deep South", and is legendary. Disc jockeys associated with WBAM's Top 40 heyday include Bill J. Moody, now the sales manager for WDJR in Dothan, Bobby Brennan, Dan Brennan (Dan's Dusty Discs), Coby Shubert and Joe Cook. Big BAM Shows of the late 1960s and early 1970s featured all the biggest artists of the day, including Paul Revere and the Raiders, Lou Christie, Iron Butterfly, The Carpenters, The Monkees (as a group and individually), Tommy Joyce and Bobby Heart, The Grass Roots, and many more. Ticket prices were never more expensive than $4.00.
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