WLWI-FM
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| City | Montgomery, Alabama |
|---|---|
| Broadcast area | Montgomery, Alabama |
| Branding | I-92 Country |
| Slogan | The Legendary WLWI |
| Frequency | 92.3 MHz |
| First air date | July 15, 1969 (as WCOV-FM) |
| Format | Country |
| ERP | 100,000 watts |
| HAAT | 334 meters (1097 feet) |
| Class | C0 |
| Facility ID | 12318 |
| Transmitter coordinates | 32°24′13″N 86°11′47″W / 32.40361°N 86.19639°W |
| Former callsigns | WCOV-FM (1969-1973) WKLH (1973-1977) WLWI (1977-1985) |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WHHY-FM, WLWI, WMSP, WMXS, WXFX |
| Webcast | Via WLWI APP |
| Website | wlwi.com |
WLWI-FM (92.3 FM, "I-92") is a radio station licensed to serve Montgomery, Alabama, USA. The station is owned by Cumulus Media and the broadcast license is held by Cumulus Licensing, Inc. The WLWI studios are located on the 3rd floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.
WLWI-FM broadcasts a country music format to the Montgomery metropolitan area. The station has a sister news/talk AM station known as WLWI (AM).
Notable on-air personalities associated with the station include Andi Scott, Bill Dollar, Dr. Sam and Bill Roberts. Syndicated programming includes Nash Nights Live with Sean Parr (nights) and Kickin' It with Kix Brooks (overnights). On July 14, 2010, WLWI-FM added the syndicated Rick and Bubba morning show, formerly on sister station WHHY-FM.
This station first began broadcasting on July 15, 1969, as WCOV-FM, the FM partner to AM station WCOV (now WGMP). The station was acquired by Griffin Broadcasting Corporation in April 1973 and the callsign was changed to WKLH. This callsign would also prove short-lived as the station was acquired by the Colonial Broadcasting Company in December 1977 and the call letters were changed to WLWI.
The company changed the call letters of newly acquired AM station WBAM (now WMSP) to "WLWI" on March 11, 1982, so the FM station was assigned the current WLWI-FM call letters by the FCC on the same day.
In September 1994, Colonial Company, Inc., the holding company that owned WLWI-FM licensee Colonial Broadcasting Company, Inc., reached an agreement to sell control of the licensee corporation to Robert E. Lowder. The deal was approved by the FCC on December 8, 1994, and the transaction was consummated on March 8, 1995.
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