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WMMR-FM

WMMR
WMMR logo.png
City Philadelphia, PA
Broadcast area Delaware Valley
Branding 93.3 WMMR
Slogan Everything That Rocks
Frequency 93.3 MHz (also on HD Radio)
First air date April 20, 1942 (1942-04-20) (as W49PH)
Format Analog/HD1: Active rock
HD2: Live rock
ERP 16,500 watts (analog)
165 watts (digital)
HAAT 264 meters (866 ft)
Class B
Facility ID 25438
Transmitter coordinates 39°57′09.00″N 75°10′05.00″W / 39.9525000°N 75.1680556°W / 39.9525000; -75.1680556 (NAD27)
Callsign meaning MetroMedia Radio
Former callsigns W49PH (1942 – 1943)
WIP-FM (1943 – 1966)
Former frequencies 44.9 MHz (1942 – 1945)
93.9 MHz
97.5 MHz
Affiliations United Stations Radio Networks
Owner Beasley Broadcast Group
(Beasley Media Group, LLC)
Sister stations WBEN-FM, WMGK, WPEN, WTEL, WTMR, WWDB
Webcast Listen Live
Listen via iHeart
Website wmmr.com

WMMR (93.3 FM, "93.3 WMMR") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group, through licensee Beasley Media Group, LLC, and broadcasts an active rock format. The station is the home of Preston and Steve and radio personality Pierre Robert. Studios are located in Bala Cynwyd and the station's broadcast tower resides atop One Liberty Place at (39°57′9.4″N 75°10′5.0″W / 39.952611°N 75.168056°W / 39.952611; -75.168056).

WMMR uses HD Radio and broadcasts live rock programming on its HD2 subchannel.

WMMR's tag line, which appears on station advertising and is mentioned periodically by station DJs, is: "93.3 WMMR: Everything That Rocks" and, sometimes, "Philly's First Rock Station", or "MMR Rocks". In the past they have used: "WMMR, the home of rock and roll." as well as "MMR Means More Rock!" They used to go by the slogan "The Big Murmur in the Heartbeat of Philadelphia.". In the 1970s, during its early years as a free form "progressive rock" station the dominant slogan was simply "At 93 point 3 FM, You're listening to WMMR, Philadelphia...The Radio Station." Vintage station IDs with "The Radio Station" slogan can still be heard from time to time on WMMR. This series, along with the overnight hours of programmed music known as "OPUS" (2 a.m. - 6 a.m.), was produced by then Production Director, Paul Messing.

The station signed on for the first time with the W49PH call sign on April 20, 1942, broadcasting at 44.9 MHz on the original 42-50 MHz FM band. Owned by Pennsylvania Broadcasting Corporation, it simulcast the programming of sister station WIP (AM), which was middle of the road (MOR) music. On November 1, 1943, the station was assigned the WIP-FM call sign. After the FCC created the current FM band on June 27, 1945, the station moved to 93.9 MHz, then 97.5 MHz, before finally moving to 93.3 MHz.


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