WMGK
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| City | Philadelphia, Pennsylvania |
|---|---|
| Broadcast area | Greater Philadelphia (Delaware Valley) |
| Branding | 102.9 MGK |
| Slogan | Philadelphia's Classic Rock |
| Frequency | 102.9 MHz (also on HD Radio) |
| First air date | June 1943 (as W73PH) |
| Format | Analog/HD1: Classic rock HD2: Oldies |
| ERP | 8,900 watts (analog) 155 watts (digital) |
| HAAT | 350 meters |
| Class | B |
| Facility ID | 25094 |
| Transmitter coordinates | 40°02′21.00″N 75°14′13.00″W / 40.0391667°N 75.2369444°W (NAD27) |
| Callsign meaning | "WMGK" from "MaGic" (former adult contemporary format) |
| Former callsigns | W73PH (1943) WPEN-FM (1943-1975) |
| Former frequencies | 47.3 MHz (1943) 95.9 MHz 99.5 MHz |
| Owner |
Beasley Broadcast Group (Beasley Media Group, LLC) |
| Sister stations | WBEN-FM, WMMR, WPEN, WTEL, WTMR, WWDB |
| Webcast |
WMGK Webstream (requires login) or WMGK iHeart Webstream |
| Website | 102.9 MGK |
WMGK (102.9 FM, "102.9 MGK") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts a classic rock format. The broadcast tower used by the station is located in the Roxborough section of Philadelphia at (40°02′19.7″N 75°14′12.8″W / 40.038806°N 75.236889°W), while studios are in Bala Cynwyd. The station features popular Philadelphia radio personality John DeBella and Andre Gardner.
The station signed on for the first time with the W73PH call sign in June 1943, broadcasting at 47.3 MHz on the original 42-50 MHz FM band. William Penn Broadcasting Company owned the new station along with WPEN (AM), which first signed on in 1929. On November 1, 1943, W73PH was assigned the WPEN-FM call sign. After the FCC created the current FM band on June 27, 1945, the station moved to 95.9 MHz, then 99.5 MHz, before finally moving to 102.9 MHz.
WPEN-FM was one of the first two FM stations to be licensed for SCA (subcarrier) service in 1955.
At various times in the 1960s WPEN-FM either broadcast instrumental background music, was simulcast with WPEN, or played music similar to WPEN's middle-of-the-road format. By about 1972, WPEN-FM was simulcasting WPEN 50% of the time (the maximum allowed by FCC regulations in those years) and playing adult contemporary music without disc jockeys during non-simulcast hours. When Greater Media acquired the stations in 1975, the FM simulcast the AM's newly launched oldies format for almost six months while plans were made for stand-alone programming on FM.
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Wikipedia