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WBEN-FM

WBEN-FM
WMWX.JPG
City Philadelphia, Pennsylvania
Broadcast area Delaware Valley
Branding 95.7 Ben FM
Slogan Playing Anything We Feel Like
Frequency 95.7 MHz (also on HD Radio)
First air date March 14, 1949 (as WFLN)
Format Analog/HD1: Adult Hits
HD2: Rhythmic AC/Classic Dance
ERP 8,900 watts (analog)
175 watts (digital)
HAAT 350 meters
Class B
Facility ID 22308
Callsign meaning BENjamin Franklin
Former callsigns WFLN (1949-1997)
WXXM (1997-1999)
WEJM (1999-2001)
WMWX (2001-2005)
Owner Beasley Broadcast Group
(Beasley Media Group, LLC)
Sister stations WMGK, WMMR, WPEN, WTEL, WTMR, WWDB
Webcast Listen Live or
Listen via iHeart
Website 957benfm.com

WBEN-FM (95.7 FM, "95.7 Ben FM") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts an adult hits format. Studios are located in Bala Cynwyd and the broadcast tower used by the station is located in the Roxborough section of Philadelphia at (40°02′19.7″N 75°14′12.8″W / 40.038806°N 75.236889°W / 40.038806; -75.236889).

The station plays a mix of 1970s, 1980s and 1990s hits, with some current hot adult contemporary singles. Named after Benjamin Franklin, the station pioneered a "Playing Anything We Feel Like" radio format, a formula that originated in Canada as Jack FM. Unlike many Adult Hits stations, WBEN-FM uses DJs. The voice of actor John O'Hurley is used for station imaging voiceovers.

The station was founded as WFLN by civic leaders as a "fine arts" station, and first went on the air in March 1949 with a classical music format. The station was sold in 1988 to Marlin Broadcasting, which added more news, sports and traffic reports. From 1995 to 1997, WFLN was bought and sold five more times. With each purchase, budget cutbacks were instituted and, while maintaining the Classical format, the station adopted a more commercial sound with shorter familiar selections dominating the playlist in most dayparts.


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