WMHK
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| City | Columbia, South Carolina |
|---|---|
| Broadcast area | Midlands |
| Branding | K-LOVE |
| Slogan | "Positive, Encouraging, K-LOVE" |
| Frequency | 89.7 (MHz) |
| First air date | August 30, 1976 |
| Format | Contemporary Christian music |
| ERP | 100,000 watts |
| HAAT | 426 meters |
| Class | C |
| Callsign meaning |
We Make Him Known (Taken from former owner's motto) |
| Owner | Educational Media Foundation |
| Website | http://www.klove.com |
WMHK FM 89.7 is a non-commercial Christian radio station in Columbia, South Carolina. It is owned and operated by the Educational Media Foundation. Its programming is Contemporary Christian music programmed from K-LOVE studios in Rocklin, California.
WMHK is one of South Carolina's most powerful stations. It provides at least grade B coverage to much of the South Carolina portions of the Charlotte and Augusta areas, and can be heard clearly as far east as Florence and as far west as Union.
Columbia International University signed WMHK on the air August 30, 1976 with a vision to share the Gospel through the airwaves. Until its sale to the Educational Media Foundation, it was unique in the sense that it was locally owned and operated, while most radio stations in Columbia are corporate owned. During its time as a locally owned station, WMHK enjoyed much higher ratings than most other CCM stations.
Jim Marshall, former general manager of WMHK, was responsible for the revitalization of the station, changing the format from the older-style Christian music and adding a contemporary feel to the broadcasts. Under his direction, WMHK became one of the most popular CCM stations in the country, and was the first South Carolina station to win a Marconi Award. The morning show and the afternoon drive program became more sophisticated, featuring local weather personalities like WOLO Meteorologist Reg Taylor and live local traffic reports from WIS' Traffic Command center, as well as news updates from its own award-winning news department with Bob Holmes and Dwight Moffit. Since then, staffing changes saw the departure of long-time morning host Rusty Rabon, who left for the ministry, along with the eventually closing of the news department. Marshall left in 2005 to become general manager of WAY-FM in West Palm Beach, FL. For many years, its "Family Friendly Morning Show" with Steve Sunshine and Amy Byrd was among the top rated in the Columbia market among women ages 25–54.
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